Associate Director, Investment Marketing - RBC BlueBay Asset Management

Associate Director, Investment Marketing - RBC BlueBay Asset Management

Associate Director, Investment Marketing - RBC BlueBay Asset Management

Royal Bank of Canada London, United Kingdom

Associate Director, Investment Marketing - RBC BlueBay Asset Management

Job Summary

• Aligning to the business and marketing strategies and objectives, work with distribution to develop and execute regional marketing plans and campaigns for Germany, Switzerland and France intermediary and institutional channels, in addition to other regions.

• Work with the Content team to develop appropriate thought leadership for the audiences and ensure accurate translations.

• With other internal stakeholders, plan and execute marketing campaigns for EMEA and APAC that include fixed income, equities and alternatives strategies.

• Across all activity - but specifically for campaigns - work with Digital Marketing to define KPIs, monitor campaign performance, prepare reports, identify areas for improvement and provide regular insights to the broader team and stakeholders, including feeding into regular reporting.

• Manage relationships with third-party media and creative agencies to place advertising on focus strategies and produce marketing collateral, videos and podcasts.

• Work with the Events Director to plan and execute marketing strategy around key events to maximise brand impact and amplify lead generation.

• Previous relevant experience in marketing in the asset management industry, with knowledge of fixed income and equities.

• Previous relevant experience of managing marketing campaigns within the intermediary and institutional channels.

• Advanced project and process management skills with the ability to work on multiple projects and multitask.

• Technical skill set to report data, recognise trends, and analyse and communicate the outcome of campaigns.

• Team player who collaborates with stakeholders across the firm and any relevant third parties.

• Understanding of the regulatory environment and familiarity with compliance requirements

• German language proficiency, French a bonus.

• Additional language skills.

• Understanding of alternative fixed income products.

• A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Opportunities to work with the best in the field
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• A world-class training program in financial services.

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