Brand Development Manager - Belfast Regional Centre - Erskine House About the job Job summary Discover a career in your hands at HMRC. Whether you're seeking purpose, growth, or a workplace that gives you a true sense of belonging, hear from some of our employees as they share their story about what it's really like to work at HMRC. Visit our YouTube channel to watch the full series and come and discover your potential. The Communications Directorate delivers professional communications on behalf of HMRC and is recognised as running one of the largest and busiest communications teams in government. We deliver through a host of functions including; Internal and Change Press and Digital Brand and Campaigns Strategic Communications External Affairs New/changing tax policies Customer Support and Compliance Borders and Trade Transformation

With a focus on building professional competence colleagues are expected to work across several skillsets including using data insights, digital channels, stakeholder and business partner relationships. We are creative, fast working and encourage collaboration. With a big job to do you'll be joining a strong, motivated communications team. Striving for innovation and excellence no other department touches the lives of so many people. Job description Our Communications Directorate has a vital role to enhance the reputation of HMRC among key audiences and set the direction and tone of communications in the department. Working collaboratively with HMRC business areas, the team supports delivery of business objectives through effective engagement. With a big job to do you'll be joining a strong, motivated communications team. We are looking for someone with a strong background in brand and/or culture change who will support our Head of Brand to develop and implement our brand both internally and externally, ensuring it is embedded in our behaviours as well as our communications. Person specification As a Senior Brand Manager, you will play a role in the way we operate across the whole business area. You will do this by: Being a key part of keeping HMRC at the forefront of brand and meet high standards for communications across HMRC. Leading key activities/projects to drive forward the implementation of HMRC's brand strategy both internally and externally. Accurately planning, coordinate, and deliver projects aligned with HMRC's business objectives. Developing a keen understanding of major HMRC programmes and the role of communications in delivering them. Being an adviser on brand and reputation management to HMRC's senior leaders and wider communications function. Regularly interacting and working with various managers and senior stakeholders throughout HMRC Comms. Essential Criteria: You are required to demonstrate experience of the following within your application: Excellent understanding of - and passion for - brand and /or organisational culture change. Strong interpersonal skills, communicating with transparency, integrity and passion and influencing stakeholders. Experience collaborating with within and across teams, departments and organisations to reach a common goal. Excellent presentation, written and drafting skills with the ability to work in a fast-paced environment.

Desirable Criteria: Strong skills in campaigns Internal/External comms experience

Transitional Sites For more information on where you might be working, review this information on our locations. If your location preference is for one of the following sites, it's important to note that these are not long-term sites for HMRC and we will require you to move to a new building in the future, subject to our location strategy and the applicable employee policies at that time. These sites are: Benton Park View, Newcastle - moving to Pilgrims Quarter, Newcastle Lynx House, Portsmouth - moving to No.1 The Goodsyard, Portsmouth

You will be given more information about what this means at the job offer stage Behaviours We'll assess you against these behaviours during the selection process: Communicating and Influencing Seeing the Big Picture Working Together

Benefits Alongside your salary of £44,110, HM Revenue and Customs contributes £12,778 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides. HMRC operates both Flexible and Hybrid Working policies, allowing you to balance your work and personal commitments. We welcome applications from those who need to work a more flexible arrangement and will agree to requests where possible, considering our operational and customer service needs. We offer a generous leave allowance, starting at 25 days and increasing by a day for every year of qualifying service up to a maximum of 30 days. Pension - We make contributions to our colleagues' Alpha pension equal to at least 28.97% of their salary. Family friendly policies. Personal support. Coaching and development.

To find out more about HMRC benefits and find out what it's really like to work for HMRC hear from our insiders or visit Thinking of joining the Civil Service Things you need to know Selection process details This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours and Experience. How to Apply As part of the application process, you will be asked to provide the following: A name-blind CV including your job history. A 500-word personal statement. Your personal statement should be used to describe how your skills and experience would be suitable for the advertised role, making reference to the essential criteria and person specification outlined in the advert.

Please complete a separate statement (Max 250 words) for the Desirable Criteria where applicable. This is not essential for the role but may be considered by the vacancy-holder where candidates have the same scores at sift or interview. Further details around what this will entail are listed on the application form. Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use. Sift At sift your CV, and your Personal Statement, will be assessed, with the successful candidates being invited to interview. We may also raise the score required at any stage of the process if we receive a high number of applications. Interview During the panel interview, you will be asked behaviour-based questions to explore in detail what you are capable of. Interviews will take place via video link. Sift and interview dates to be confirmed. Eligibility Please take extra care to tick the correct boxes in the eligibility sections of your application form. We understand mistakes sometimes happen but if you contact us later than two working days(Monday-Friday) before the vacancy closes, we will not be able to reopen your application for you. If you do make a mistake with your eligibility form, please contact us via: - Use the subject line to insert appropriate wording for example - 'Please re-open my application - (insert vacancy ref) & vacancy closing date (insert date)'. To check that you are eligible to apply for this role, please review the eligibility information before submitting your application. Reserve List A reserve list may be held for up to 12 months from which further appointments may be made for the same or similar roles - if this applies to you, we'll let you know via your Civil Service Jobs account. Merit List After interview, a single merit list will be created, and you will only be considered for posts in locations you have expressed a preference for. Appointments will be made in strict merit order in line with the set number of roles in each location. Criminal Record Check Applications received from candidates with a criminal record are considered fairly in accordance with the DBS Code of Practice and the Recruitment of ex-offenders Policy. Reasonable Adjustments We want to make sure no one is put at a disadvantage during our recruitment process. To assist you with this, we will reduce or remove any barriers where possible and provide additional support where appropriate. If you need a change to be made so that you can make your application, you should: • Contact the UBS Recruitment team via as soon as possible before the closing date to discuss your needs. Complete the "Assistance required" section in the "Additional requirements" page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you're deaf, a Language Service Professional. Important information for existing HMRC contractual homeworkers: This role may be suitable for existing HMRC employees who are contractual homeworkers. Occasional attendance to the office will be required where there is a business need. Please consider the advertised office locations for this role when applying and only select locations from the 'location preferences' section that you can travel to. Terms and Conditions Customer facing roles in HMRC require the ability to converse at ease with members of the public and provide advice in accurate spoken English and/or Welsh where required. Where this is an essential requirement, this will be tested as part of the selection process. HMRC has a presence in every region of the UK. For more information on where you might be working, review this information on our locations. The Civil Service values honesty and integrity and expects all candidates to abide by these principles. The evidence you provide in your application must relate to your own experiences. Any instances of plagiarism or other forms of cheating will be investigated and, if proven, the relevant application(s) will be withdrawn from the process. Recording of interviews is prohibited unless explicit agreement is sought in line with the UK General Data Protection Regulations. Questions relating to an individual application must be emailed as detailed later in this advert. Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant's details held on the IFD will be refused employment. A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government. New entrants will join on the minimum of the pay band. Please note that, if you are applying for roles on a part-time basis, the salary agreed will be pro-rata, reflective of the working hours agreed within your contract. If you experience accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section. Feedback will only be provided if you attend an interview or assessment. Security Successful candidates must undergo a criminal record check. People working with government assets must complete baseline personnel security standard (opens in new window) checks. Nationality requirements This job is broadly open to the following groups: UK nationals nationals of the Republic of Ireland nationals of Commonwealth countries who have the right to work in the UK nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window) nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS) individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020 Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service Further information on nationality requirements (opens in a new window) Working for the Civil Service The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants. We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy. Diversity and Inclusion The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).