Campaigns & Content Marketing Lead
New Yesterday
Forvis Mazars
cares about your career progression, offering individually designed
career paths that help you pursue your interests, match your
changing needs, and explore your true potential. We work with
diverse, prestigious clients across a range of sectors and
geographies, giving you the opportunity to constantly update and
grow your skills for lifelong professional
development.
About the
role
A senior position
within the Channel Marketing team, this role is as much about how
you lead as what you've done. You'll bring solid experience in
strategic campaigns and content within a professional services
environment—but it's your confidence, charisma, and collaborative
style that make you stand out from the crowd. Naturally curious and
tuned into the business agenda, you're comfortable communicating
complexity, keeping projects on track and energising those around
you to deliver outstanding work, together.
You
will work closely with two Channel Marketing Lead peers and
directly manage two managers.
Key
Responsibilities
Partner
with the Head of Channel Marketing to shape and drive the firm's
issue-led campaign strategy and bold content programme. You'll
bring creative thinking to the table, turning strategic priorities
into campaigns that deliver real impact. Monitor, measure and
optimise performance through smart KPIs to ensure activities
deliver strong ROI and continuously improve.
Lead the creation and rollout of flagship campaigns,
ensuring they connect across sectors, service lines and regions for
maximum reach and resonance.
Shape best-in-class campaign practices by developing
campaign guidelines and processes that ensure every initiative is
aligned, consistent and impactful.
Co-ordinate teams of internal and external agencies, such
as designers, researchers, copywriters, and guide them to deliver
work that hits the mark.
Lead
a bold, strategic content programme that elevates the Forvis Mazars
brand, supports business priorities and opens doors for client
engagement.
Champion quality and
consistency through sound governance, keeping our content sharp,
creative and aligned with our standards.
Establish a smooth process for sharing content across
Channel Marketing,and collaborating across the wider
team.
Oversee the production and publication
of our firmwide newsletters.
Keep our digital
presence fresh, ensuring content is current, relevant and resonates
with our audiences.
Bring the
firm's experience to life by leading our case study programme,
overseeing development of written and video client stories
according to schedule.
Co-ordinate strategic
support for service lines, acting as CRL for agreed ‘SL Squads',
ensuring integration with key campaigns and overseeing agreed,
baseline support. Troubleshoot ad-hoc requests with SL leads,
when necessary.
Inspire, manage and coach
direct reports.
Lead by example and
actively support the continued development and success of the wider
Channel Marketing team. Help to position the Channel Marketing team
as professional advisors by ensuring internal comms are effective,
ad-hoc requests are fielded as appropriate and support is of the
highest quality.
What are we
looking for?
Degree
and/or experience in marketing, communications or a related
field.
Excellent copywriting and communication
skills, with razor-sharp attention to detail.
Strategic thinker with creative mindset and interest in
the business agenda.
Experience using
analytics tools to monitor content performance and make data-driven
decisions like Google Analytics.
Strong
project management skills with the ability to prioritise tasks and
meet deadlines.
An analytical mindset to
interpret data and metrics and optimise content
performance.
People management skills and
interest in developing talent.
Self-motivated,
proactive and able to work independently and collaboratively in a
fast-paced environment.
About Forvis Mazars
Forvis Mazars is a leading global professional services
network. The network operates under a single brand worldwide, with
just two members: Forvis Mazars LLP in the United States and Forvis
Mazars Group SC, an internationally integrated partnership
operating in over 100 countries and territories.
Both member firms share a commitment to providing an
unmatched client experience, delivering audit & assurance, tax
and advisory services around the world. Together, our strategic
vision strives to move our clients, people, industry and
communities forward. Through our reach and areas of expertise, we
help organisations respond to emerging sustainability issues in the
global marketplace including human rights, climate change,
environmental impacts and culture.
We are one
diverse, multicultural, multi-generational team with a huge sense
of connection and belonging. This is a place where you can take
ownership of your career, get involved, believe in yourself and put
your ideas into action.
At Forvis
Mazars, we empower our people and celebrate individuality. We
thrive on teamwork and are agile. We have bold foresight and give
people the freedom to make a personal contribution to our shared
purpose. We support one another to deliver quality, create change
and have a deeper understanding, to help make an impact so that
everyone can reach their full potential.
Being inclusive is core to our culture at Forvis Mazars;
we want to ensure everyone, whether in the recruitment process or
beyond is fully supported to be their unique self. To read more
about our approach click
here
Our aim is to make the
recruitment process as accessible and inclusive as possible -
please contact us to discuss any changes you may require so we can
work with you to support you throughout your application.
Visit forvismazars.com/uk to learn
more.
- Location:
- West Midlands