Digital Acquisition Lead
South Manchester – 3 days in
£55-60k
The Opportunity
Forward Role are working with a successful B2C lead generation business that's looking for an exceptional Group Digital Acquisition Lead to take complete ownership of their acquisition strategy across the group.
This is a senior, high-impact role for someone who wants to move beyond channel management and take true strategic ownership of growth. You'll be responsible for connecting paid media, SEO, and conversion rate optimisation into a single, integrated strategy that drives profitable, scalable revenue growth.
If you're a commercially-minded performance marketer who thrives on accountability, loves turning data into action, and wants genuine autonomy to shape strategy and drive results, this could be the perfect next step.
The Role
Reporting into the Marketing Director, you'll own the end-to-end digital acquisition strategy, with full responsibility for performance, budgets, forecasting, and outcomes. This role blends strategic leadership with hands-on performance oversight – you'll set the vision while staying close enough to the data to spot opportunities and solve problems quickly.
You'll manage and align multiple specialist agencies (PPC, paid social, SEO, web development) to ensure all acquisition activity is efficient, insight-led, and laser-focused on commercial outcomes.
Your key responsibilities:
Building and executing the overarching growth strategy that brings together paid channels, organic search and website optimisation into one unified approach
Getting the best out of external agency partners, challenging performance and ensuring every pound spent is working hard to deliver results
Keeping a daily pulse on what's working and what's not, making rapid adjustments to protect efficiency and capitalise on opportunities
Breaking down silos between paid traffic, SEO and on-site experience so they function as one intelligent system
Exploring how AI and automation can give you an edge in campaign optimisation and website performance
Building a culture of testing and experimentation, with a clear roadmap for improving conversion rates and lead quality across the funnel
Working hand-in-glove with the CRM team to ensure the leads you're generating are being nurtured and converted effectively
Spotting white space opportunities where new channels, platforms or tactics could unlock additional growth
Keeping tabs on what competitors are doing and staying ahead of platform changes that could impact performance
Turning mountains of performance data into compelling narratives and actionable recommendations for leadership
Being the go-to expert on all things growth, helping shape commercial decisions beyond just the marketing function
Producing sharp, outcome-focused reporting that tells the story of performance without drowning stakeholders in unnecessary detail
What You'll Bring
Essential experience:
Proven track record leading digital acquisition, coming from a hands-on PPC management experience
Strong exposure to SEO, CRO and UX is desirable, at least a strong understanding of how channels work together
Exceptional analytical capability – confident working with large datasets, attribution models and complex performance metrics
Commercially minded and target-focused, motivated by delivering measurable business outcomes
Ability to translate complex data into clear insights and recommendations for senior leadership
Strong project management skills with the ability to manage multiple workstreams and competing priorities
Excellent communication and presentation skills, with confidence influencing decision-making at a senior level
Personal attributes:
Detail-driven and analytical, with a natural instinct to question performance and find improvements
Commercial thinker who understands how acquisition performance directly impacts revenue and profitability
Proactive and accountable – you take ownership of both challenges and solutions
Curious and forward-thinking, actively exploring new tools, approaches and ideas
Collaborative and pragmatic, comfortable working across teams and external partners
What's On Offer
Competitive salary with performance-based bonus
Hybrid working model with flexibility
Genuine autonomy and strategic influence
Opportunity to shape and lead group-wide growth strategy
Work with best-in-class tools and agency partners
Professional development and career progression
Supportive, collaborative culture that values expertise and initiative
Why This Role?
This is a rare opportunity to step into a genuinely strategic growth leadership position where you'll have real ownership, significant budgets, and the backing to make bold decisions. You'll be working with a business that understands the value of performance marketing and gives you the tools, team and trust to deliver exceptional results.
If you're ready to take the next step in your career and want a role where your impact is measured, visible and rewarded, I'd love to hear from you.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
TPBN1_UKTJ
- Location:
- Gb
- Job Type:
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FullTime
- Category:
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Finance;Marketing