Digital Content & UI Designer

About the Role

As a leading UK life and pensions mutual insurer with a proud history dating back to 1843, we exist to help people live financially confident lives – protecting their income while they work and maximising it when they stop. Today, over one million members and customers trust us to look after their futures, families and finances.

Joining us means becoming part of a team that puts our members, customers and advisers at the heart of everything we do.

We’re committed to creating an inclusive culture where colleagues can thrive. We are proud to have built a workplace where our colleagues feel welcomed, respected, supported and valued – reflected in our recognition as one of the Financial Times UK’s Best Employers in 2025 and 2026.
We celebrate individuality and believe our differences make us stronger, so bring your true self and help shape the future of LV=.

We have an exciting opportunity for a creative and detail-oriented Digital Content & UI Designer to join our Digital Experience team at LV=.

Working closely with our UX, Marketing, and development teams, you’ll play a key role in designing and delivering optimised journeys across our digital platforms. You will take ownership of UI design and content building within agreed journeys and projects, from concept through to delivery and optimisation.

You’ll be part of a collaborative environment, focused on creating meaningful, accessible, and high-performing journeys.

You’ll have the opportunity to shape how content and design work together, contribute to evolving our design system, and play a key role in improving digital experiences for our customers, members and advisers.

The role is offered on a hybrid basis, with attendance at our Bournemouth office required 3 days per week.

Key Responsibilities

• Creating and optimising clear, user-centred content for digital journeys, applying content hierarchy, readability, and UX best practice to improve user understanding and flow.
• Translating business and user needs into effective page structures, layouts, and scalable UI patterns.
• Designing and adapting reusable components within design systems (Figma and CMS), using existing templates and proposing enhancements to improve journeys.
• Supporting the design and optimisation of end-to-end customer journeys, contributing to the evolution and adoption of the design system.
• Using data, user insight, and performance metrics to inform design decisions, partnering with SEO, Marketing, and analytics teams to identify opportunities and support A/B testing and iterative optimisation.
• Focusing on improving engagement, clarity, and conversion across digital journeys.
• Running and contributing to design studios and stakeholder workshops, working closely with UX researchers, developers, and content specialists to deliver joined-up, consistent experiences.
• Participating in agile ceremonies including sprint planning, stand-ups, and reviews.
• Ensuring all content and UI aligns with brand, tone of voice, accessibility, and UX standards, carrying out quality checks for responsiveness and visual integrity.
• Maintaining and supporting Figma libraries and design documentation, monitoring component usage to ensure consistency and governance across journeys.

About You

Our ideal candidate will…

• Have proven experience in content design, digital content editing, or UX/content roles.
• Demonstrate strong experience of working with CMS platforms (e.g. Sitecore, Adobe Experience Manager, WordPress).
• Be proficient in Figma (or similar) for layout and component design.
• Understand UX principles, content hierarchy, and accessibility (WCAG).
• Have experience of creating user-focused, conversion-driven content.
• Be able to translate requirements into clear, structured digital experiences.
• Possess strong collaboration and stakeholder engagement skills.

• Have strong knowledge of HTML and CSS.
• Showcase clear experience of working within design systems and reusable component frameworks.
• Have exposure to SEO, GEO, and digital performance metrics.
• Be able to work in agile delivery environments.
• Understand AI and the impact on the future of content.

Rewards & Benefits

This role is a Band B in the LV= salary structure.

Please note all salary sacrifice benefits are subject to National Minimum Wage requirements i.e. you are unable to select any benefits that would reduce your base pay below the minimum wage threshold.

At LV= Life and Pensions, you’ll go above and beyond to do the right thing for our customers. We’ll reward your hard work with an attractive, competitive salary and benefits package, which includes:

• 26 days' holiday – increasing after two years of service to 28 days
• The opportunity to buy or sell up to five days of holiday
• An annual bonus scheme based on company and personal performance
• Flexible benefits, including a cycle to work scheme, personal accident insurance, critical illness cover, private medical insurance, and dental insurance
• Competitive pension scheme - LV= Life and Pensions will double-match the amount you pay, up to 14% (subject to National Minimum Wage requirements)
• Group Life Assurance of four times your basic pay to your dependents (you’ll have the option to increase this to 8 x cover)
• Group Income Protection, if you enrol into the pension scheme and reach 5 years of service
• Employee Assistance Programme (EAP) service for support when you need it
• Virtual GP service
• Shared parental leave
• Up to 20% discount on our life products for you and your immediate family.

Please note that we are unable to offer Skilled Worker Visa Sponsorship for this role. Therefore, you must ensure that you are eligible to work in the UK without our sponsorship for your application to be considered.

We’re proud of our inclusive culture at LV= and, as an equal-opportunity employer, we continually work to remove unconscious bias from our recruitment process. We value our colleagues for what they bring to our team regardless of any protected status or characteristics they may have.

Talk to us about flexible working as part of your application; if it’s right for you, our members and customers, and our business, then we’ll do everything we can to make it happen.