Digital Marketing Officer - Paid Search

Location: Wakefield (hybrid working may be available)
Salary: 32,000 to 33,500
Contract Type: Permanent
Hours: 37 hours per week

Role Overview

An exciting opportunity has arisen for a results-driven Digital Marketing Officer specialising in Paid Search to join a forward-thinking organisation. This role focuses on planning, delivering and optimising paid search campaigns to increase visibility, drive traffic and achieve conversion goals.
You will play a key role in managing PPC campaigns, analysing performance data and ensuring activity aligns with wider marketing and organisational objectives.

Key Responsibilities

• Plan, deliver and manage paid search (PPC) campaigns across platforms such as Google Ads and Microsoft Advertising
• Undertake keyword research, competitor analysis and audience targeting to maximise campaign effectiveness
• Monitor, analyse and report on campaign performance using analytics tools (e.g. Google Analytics)
• Optimise campaigns through A/B testing, bid adjustments and continuous performance improvements
• Manage budgets effectively to ensure maximum return on investment (ROI)
• Collaborate with internal teams to align paid search activity with wider marketing campaigns and objectives
• Produce regular performance reports with insights and recommendations
• Keep up to date with industry trends, platform updates and best practice in paid media

Person Specification

Essential:

• Experience managing paid search campaigns (PPC)
• Strong analytical skills with the ability to interpret data and make evidence-based decisions
• Experience using tools such as Google Ads, Google Analytics and keyword planning tools
• Excellent organisational skills and attention to detail
• Ability to manage multiple campaigns and meet deadlines
• Strong communication skills, both written and verbal

Desirable:

• Google Ads certification or equivalent
• Experience with paid social advertising
• Knowledge of SEO principles
• Experience working with content management systems (CMS)

What We Offer

• Competitive salary within Grade 7 ( 32,000 - 33,500)
• Permanent, full-time role (37 hours per week)
• Flexible/hybrid working options (where applicable)
• Opportunities for professional development and training
• A supportive and collaborative working environment

If this is you apply now