Candles & Oud • Full-time • Hybrid (London HQ + On-site as required)

Primary Base: London

Scope: UK + International Ecommerce Expansion

We craft oud-infused fragrances for people and spaces, transforming ordinary days into extraordinary moments — because you deserve to Feel Exceptional.

Candles & Oud blends Middle Eastern fragrance heritage with British discipline, structure, and execution.

This is a sales-led retail business.

Ecommerce is not support. Ecommerce is expansion.

We are hiring a Director of Ecommerce with a clear mandate:

Rapidly expand the ecommerce footprint of Candles & Oud.

This is not a “maintain the website” role.

This is a build, scale, and dominate role.

You will be accountable for turning ecommerce into a major growth engine, expanding reach, increasing online contribution to total revenue, and setting the foundations for international, B2B, gifting, and omnichannel scale.

You own the strategy, execution, and number.

• Own and execute a clear plan to rapidly expand ecommerce revenue and reach
• Grow online contribution as a % of total company revenue
• Expand ecommerce into new customer segments, regions, and use cases
• Build the ecommerce roadmap for the next phase of scale

• Own the Candles & Oud ecommerce ecosystem end-to-end
• Improve and expand beyond the core website where relevant (marketplaces, partnerships, new channels)
• Ensure ecommerce infrastructure is built for scale, not small wins

• Drive conversion rate, AOV, repeat purchase, and lifetime value
• Lead ecommerce trading calendars, launches, gifting peaks, and Q4
• Ensure traffic converts — aggressively and intelligently

• Work closely with marketing to scale paid, organic, CRM, and retention channels
• Ensure ecommerce growth is profitable, not vanity-led
• Treat ecommerce like a sales floor that runs 24/7

• Own ecommerce KPIs with ruthless clarity
• Provide simple, commercial reporting to leadership
• Identify growth bottlenecks and remove them fast

• Prepare ecommerce for international expansion, B2B, corporate gifting, and wholesale support
• Align ecommerce with retail, logistics, and operations
• Build systems and processes that survive growth pressure

• Ecommerce leaders who want real expansion responsibility
• Operators who enjoy pressure, pace, and accountability
• Commercial thinkers who balance growth with profitability
• Candidates with experience scaling DTC or omnichannel ecommerce businesses
• Leaders who build and execute — not just present

• Website managers without growth ownership
• Brand-first ecommerce profiles with no commercial accountability
• Candidates uncomfortable with ambitious expansion targets
• Anyone looking for a slow, maintenance-focused digital role

• Senior salary aligned to experience
• Performance-linked bonus tied directly to ecommerce expansion
• Clear mandate, authority, and decision-making scope
• Direct access to the CEO
• Opportunity to build a category-defining ecommerce operation

• Fast-growing brand with physical + digital scale ambitions
• Ecommerce positioned as a primary growth lever
• Leadership that backs execution and speed
• Opportunity to shape how the brand scales globally

If you can expand ecommerce fast, build infrastructure for scale, and turn digital into a serious revenue pillar — this role is for you.

If you want ownership, authority, and impact — we want to hear from you.