Director of Sales & Marketing – Trendy Luxury 4* Hotel, London

Location: London

Salary: Competitive

An exceptional opportunity has arisen for a dynamic and highly proactive Director of Sales & Marketing to join a stylish, luxury 4-star hotel in London. Following significant investment and a major refurbishment, the hotel is entering an exciting new chapter and is seeking a commercially driven leader to reposition, grow market share, and elevate its corporate presence.

With a strong focus on Meetings & Events, the property offers impressive event spaces and is well positioned to drive both corporate and social business. Currently trading predominantly leisure, the hotel is looking for someone who can strategically rebalance the segment mix by proactively developing corporate accounts and strengthening weekday performance.

This is a rare chance to join a beautifully refurbished, design-led hotel with strong investment backing and real ambition. The right candidate will play a pivotal role in driving the hotel’s next phase of commercial growth.

Responsibilities:

• Lead and execute the full sales and marketing strategy across corporate, MICE, leisure, and group segments.
• Drive proactive corporate account acquisition, building a strong local and national account base.
• Maximise M&E revenue through strategic targeting, partnerships, and conversion performance.
• Work closely with the GM and Revenue function to optimise pricing, positioning, and commercial performance.
• Enhance brand visibility following refurbishment, ensuring strong market re-entry and competitive positioning.
• Lead, inspire, and develop the sales team with clear KPIs and revenue accountability.

Requirements:

• Proven experience as a Director of Sales & Marketing (or senior Sales leader ready to step up) within a luxury or upscale branded hotel.
• Strong background in corporate and MICE sales, with a proactive, hunter-style approach.
• Commercially astute, data-driven, and confident managing budgets and forecasts.
• Well-connected within the London corporate and events market.
• Energetic, hands-on, and excited by the opportunity to grow and reshape a business post-refurbishment.