Location: London (Hybrid 2+ days/week in-office) Company: TourAxis Group | Group Tour Shop Employment Type: Full-time | Executive Leadership Package: Competitive + Bonus + Benefits

Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below. Take full commercial ownership of a high-growth B2B travel business poised for its next leap. TourAxis, the platform business behind leading B2B brands like Group Tour Shop, is seeking a General Manager to lead our B2B division. This is a pivotal leadership role for a commercially focused operator ready to scale revenue, build high-performing teams, and shape the future of group travel globally. Your Mission Reporting to the CEO, you will lead the B2B Brands division to achieve ambitious net profit targets while helping to implement a bold and strategic growth vision. What You'll Do Own and deliver annual net profit targets across Group Tour Shop and other B2B brands Lead and execute a high-impact, scalable commercial strategy Manage senior leaders across key business functions sales, ops, marketing, product Set clear KPIs and hold teams accountable for outcomes Build data-led decision-making frameworks and integrate customer feedback loops Foster a culture of ownership, clarity and high performance Support strategic change initiatives in partnership with the CEO Play a key role in internal and external communication of our brand and vision What You Bring Proven leadership experience as a GM, MD, Commercial Director or similar Strong P&L management skills and a track record of scaling revenue and EBITDA Direct business development experience with multiple source markets, the US and Canada would be an advantage Deep understanding of commercial strategy in B2B or B2B2C environments Hands-on operational leadership with a focus on process and performance Strong analytical, communication and team-building abilities Comfortable working cross-functionally in fast-paced, entrepreneurial environments Experience working with platform teams in tech, finance, HR and operations What You Get A senior executive role in a fast-scaling international business Clear ownership, autonomy and support to execute against ambitious targets Hybrid working model (London HQ) with regular international travel Competitive salary + performance-based bonus Benefits include UK salary sacrifice schemes, cycle-to-work, generous leave, and global staff travel discounts A high-growth, mission-driven environment with strong values and momentum About Us TourAxis is the platform company supporting a suite of growing group travel brands, including Group Tour Shop, focused on enabling scalable B2B group travel solutions. Were founder-led, ambitious, and committed to reshaping the future of how the world explores together. Apply Now If youre ready to lead from the front, own your results, and build something meaningful wed love to hear from you.

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