AsaHeadofChannel&PerformanceMarketing,youwilplayacriticalroleindrivingmeasurablebusinessimpactacrossbothdirectandindirectroutestomarketforaleadingHR,WFMandPayrollsoftwareandservicesprovider.
ReportingtotheCMO,youwillleadtheplanning,executionandoptimisationofperformance-ledmarketingstrategiesthatacceleratepipelinegrowthandrevenueacrossallmarketingchannels.Thisincludesbothdirectdemandgenerationandpartner-led,channel-drivencontribution,withastrongfocusoncommercialoutcomes.
Youwillownanddeliverthemarketingplantogrowrevenuethroughindirectchannels,workingcloselywithSalesandPartnershipsteamstoensureactivityisalignedtopriorityroutestomarketandrevenueobjectives.
Operatingasahands-onseniorleader,youwillanalyse,optimiseandscalemarketingperformanceacrosschannels,ensuringclosealignmentwithcommercialgoalsandsalespriorities.Thisrolerequiresstronganalyticalcapability,experienceworkingacrosschannelandpartnermodels,andaprovenabilitytotranslateperformanceinsightintotangiblepipelineandrevenueimpact.
PerformanceStrategy&Optimisation
Developandrefineperformancemarketingstrategiesalignedtooverallbusinessgrowthobjectives.
Ownperformancemeasurementacrossdirectdemand,partner-sourcedandpartner-influencedpipeline,inpartnershipwithMarketingOperations,SalesOperationsandPartnershipsteams.
AnalyseandimprovemarketingresultsacrosschannelstomaximiseROI,pipelinequalityandrevenueimpact.
Continuouslyoptimisecampaignsandprogrammesthroughtesting,experimentationandperformanceanalysis.
Channel&PartnerPerformanceEnablement
Supportthedesignandexecutionofchannelandpartnermarketingprogrammesthatcontributetopipelineandrevenuegrowth.
WorkcloselywithSalesandPartnershipsteamstoalignpartneractivitywithcommercialprioritiesandGTMplans.
Applyperformancedisciplinetopartnermarketingactivity,includingclearsuccessmetrics,trackingandoptimisation.
Contributetothedevelopmentofscalablepartnermarketingframeworks,assetsandplaybooks.
Data&Reporting
Monitorandreportonkeyperformanceindicators,includingMQLs,SQLs,pipelinecontribution,conversionratesandROIacrossdirectandindirectactivity.
Produceclear,executive-readyreportingthatdemonstratesmarketingsimpactoncommercialoutcomes.
Useinsighttoinformprioritisation,investmentdecisionsandfutureplanning.
StrategicPlanning&Alignment
WorkwiththeCMOandseniorstakeholderstobuilddata-drivenmarketingplans.
Supportbudgetplanning,forecastingandbusinesscasesformarketinginvestment.
Ensuremarketingactivitysupportssalesexecutionandenhancesthecustomerjourneyacrossallroutestomarket.
Skills&Experience
Significantexperienceleadingperformancemarketing,channelmarketing,partnermarketingorgrowthteams.Mustbeabletodemonstratebothpartnermarketingexperienceandperformancemarketing.
Provenexperienceimprovingpipelineandrevenueperformanceacrossdirectandindirectchannels.
ExperiencewithinB2BSaaSorenterprisesoftwareenvironments.
Strongcapabilityinmarketinganalyticsandperformancereporting(e.g.GoogleAnalytics,Looker,PowerBI).
WorkingknowledgeofCRMandmarketingautomationplatforms(e.g.HubSpot).
Experiencewithpaidmedia,attributionanddemandchannels.
StrongExcel/Sheetsskillsforperformanceandbudgetanalysis.
ComfortableusingAItoolstoimproveefficiencyandinsight.
Benefits&Culture
AtZelliswecreatemarket-leadingHR&Payrollproductsandservices,topowerexceptionalemployeeexperiencessothatyouandyourpeopledobetter.Ourmulti-award-winningproductspayoverfivemillionemployeesayear,withalmosthalf(42%)oftheFTSE100,50%ofthetopretailersand30%ofthetopuniversitiesintheUK&Irelandascustomers,makingusthelargestproviderofPayrollandHRsoftwareandmanagedservices.
Ourvisionistobetheclearleaderinpay,reward,analytics,andpeopleexperiences.We'repassionateaboutcreatinganenvironmentwherepeoplewanttojoin,belongto,andbepartofaprogressiveorganisation.Ourvalues,whichweredefinedwithinputfromallofour2,000colleagues,weliveandbreatheeveryday:
Unstoppabletogether.
Alwayslearning.
Makeitcount.
Thinkscale.
Ourpeoplearecriticaltoourongoingsuccess;wereproudofourinclusiveculturethatgivesyoutheplatformtogrow,challengethestatusquoandplayacrucialroleinfurtherenhancingourmarketpositionastheleadingproviderofHR&Payrollsoftwareandservices.WithZellisyoullhavethechancetostretchandchallengeyourselfinanenvironmentthatsvaried,flexibleandhugelysupportive.
Wealsolovetorewardandrecogniseourbrilliantcolleagues.Aspartofyourbenefitspackage,youllreceive:
Acompetitivebasesalary.
25daysannualleave,plusyourbirthdayoffandtheopportunitytobuyadditionalholiday.
Privatemedicalinsurance.
Lifeassurance4xsalary.
Enhancedpensionschemewithcompanycontributionsupto8.5%.
Ahugerangeofadditionalflexiblebenefitsacrossfinancial&personalwellbeing,lifestyle&leisure.
Location:
Gb
Job Type:
FullTime
Category:
Marketing
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