Head of Commercial for Digital and Technology
New Today
In 2020, SailGP set a new standard as the first climate positive sports and entertainment property and began delivering actions and innovations that advance the global adoption of clean energy. Underpinning the organizations purpose-driven agenda is a diversification of the league, with the goal of immediately progressing gender equity and inclusivity.
SailGP is a global organisation with defined values that shape the culture of its team deliver quality, break boundaries, make an impact, stand together and strike a balance.
The Head of Experience is responsible for designing and shaping the end to end event experience for fans, premium ticket holders and VIP guests at SailGP events worldwide. Sitting within the Events team, this role serves as the strategic lead for the guest journey - translating insights from the Marketing and Data teams into compelling, onsite experiences that are seamlessly integrated with operational plans.
The ideal candidate brings creativity with a deep understanding of live events, audience behaviour and premium hospitality and can work cross functionally to ensure every element of the experience - from entry to entertainment to exit - reflects the SailGP brand at its best.
Key Responsibilities Experience Strategy & Planning
Develop experience concepts and journey plans based on insights and fan behaviour data provided by the Director of Fan Experience and the Marketing and Insights teams.
Support Marketing by feeding in real world insight to inform broader brand storytelling and digital to physical integration.
Partner with the Head of Ticketing to shape seasonal sales plans, analyse customer satisfaction trends and maximise profitability through strategic cost and revenue management.
Collaborate with the marketing team to develop the creative and strategic direction for onsite activations, entertainment programming, hospitality environments and interactive race stadiums.
Act as the lead voice for the onsite fan experience in all pre-event planning meetings, ensuring execution aligns with agreed standards.
Event Weekend Oversight
Be the senior onsite experience lead during event weekends supporting operational teams in delivering the planned experiences and solving live issues as needed.
Monitor guest flow, dwell time, NPS feedback and live sentiment to feed back into future planning.
Work with the Operations Director on ensuring quality consistency across third party partners, suppliers and local delivery teams.
Leads by example and demonstrates their commitment to diversity and inclusion through their words and actions
Translates SailGP's strategic objectives into SMARTER objectives and goals for their teams enabling, empowering and coaching them to deliver
Embraces the power of feedback, recognising its importance in building high performing teams and evolution for SailGP
Commercially impactful, assessing stakeholder areas and considers all variables to form commercial decisions
Proven ability to turn data insights into physical experience enhancements.
Experience working in a matrixed environment with operations, marketing and commercial teams.
Excellent communication, planning and stakeholder management skills.
Ability to thrive under pressure during live event delivery weekends.
Hybrid working model with a minimum of 3 days per week in the London Office.
This role will have some event travel.
SailGP is proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity, equity and inclusion.
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- Location:
- London
- Job Type:
- FullTime