Head of eCommerce - D2C Regulated Market (London)
New Yesterday
Head of eCommerce - UK Launch
Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.
Location: London (Hybrid) 1-2 days per week in the office
Salary: 90,000 - 120,000
Sector: D2C/Regulated Consumer Goods
50M Raised
We're working with a hyper-growth consumer brand that's just launched in the UK after raising 50M in funding. They're already doing incredibly well in the US and now expanding into the UK with serious ambition - they are looking for a sharp, commercially-minded eCommerce Lead to take ownership of their UK direct-to-consumer performance.
This is a standalone, high-impact role as the UK business scales. They have great backing and have some fantastic people lined up to join, so there will be a lot of opportunity to grow and develop! You will build a team in Q1 next year
Responsibilities
Own the UK eCommerce channel from day one (Shopify, CRO, customer journey)
Run and optimise CRM (Klaviyo), retention, and non-paid growth
Collaborate with global teams but drive local UK execution
Partner with compliance, product, ops, and CX to deliver a seamless experience
Build data-driven strategies across the funnel-conversion, LTV, retention, ROAS
Experience
5+ years in DTC/eCommerce, ideally in a regulated sector
Strong CRO and funnel optimisation chops
Familiar with tools like Shopify, GA4, Klaviyo, and Hotjar
Experience growing eCommerce without relying solely on paid ads
Comfort working in a startup or early-stage environment
Bonus if you understand UK compliance/digital advertising rules
*Rates depend on experience and client requirements
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- Location:
- Greater London