Head of Marketing - Country Choice
New Today
Before applying for this role, please read the following information about this opportunity found below.
This position drives innovation, propositiondevelopmentand execution of the marketing mix to achieve both short-term tactical goals and long-term strategic growth.
The role ensures the brandsremaindistinctive,competitiveand aligned with customer needs.
You will have 5 direct reports, budget responsibility, UK wide responsibility for the marketing strategy and have a direct influence on sales growth, margin improvement and customer acquisition and retention.
What youll be doing: Develop and review marketing plans, budgets and KPIs to deliver businessobjectives Lead the development and implementation of the business proposition and marketing mix Drive growth throughcompellingpromotions, gap-fillprogrammesand category management Bring to marketNPD and food concepts that deliver category growth andcustomeroperational simplicity Driveconsumerawarenessto our brandsacrossretailconvenience andfoodserviceincludingpackaging Managenational and regional,industry, customer and internal trade shows and exhibitions Manage annual price changes, ensuring they remain competitive, in line with the marketand maintaining customer profitability Lead digital initiatives including online sales channel development, loyaltyprogrammesand social media strategy Provide market,customerand competitor intelligence to underpin strategic decisions Contribute to customer retention and acquisition through compelling propositions and pricing strategies Manage marketing spend within agreed budgets Ensure all initiatives are supported with effective communicationsanddistribution incentives(sales literature, trade shows, website, etc.) Lead,coachand develop the marketing team to build capability andretaintop talent What we are looking for: Proven success in senior marketing leadership role Strong people management experience with a track xbpsjku record of developing high-performing teams High commercial awareness and ability to leverage commercial levers for growth Excellent strategic planning, analytical, and organisational skills Strong project management capability and experience delivering cross-functional initiatives Strategic capability with ability to balance detail and big-picture thinking Strong influencing and communication skills across all levels Resilient under pressure with ability to adapt to changing priorities Results driven with a focus on delivering commercial outcomes High ethical standards and sound judgment in decision making Ability to inspire and lead teams through change
- Location:
- UK
- Job Type:
- FullTime
- Category:
- Marketing, Advertising And PR