HEAD OF PERFORMANCE MARKETING£60,000 - £70,000 | Liverpool | Hybrid WorkingZachary Daniels are proud to be partnering with a fast-growing, international nutrition brand to appoint a Head of Performance Marketing.This is a standout leadership opportunity to take full ownership of a high-performing acquisition function within a scaling DTC business. You'll play a pivotal role in driving revenue growth, optimising marketing efficiency, and shaping the future of performance strategy across global markets.The Role:As Head of Performance Marketing, you will lead the strategy and execution of all paid acquisition channels, with full accountability for performance across Meta, Google, and TikTok.You'll combine data, creativity, and AI-driven tools to unlock scalable growth, improve customer acquisition efficiency, and deliver measurable commercial impact. This role sits at the heart of the business, influencing key decisions across marketing, product, and customer experience.What You'll Be Doing:Own and deliver the end-to-end performance marketing strategy across all paid channelsDrive growth against core metrics including CAC, ROAS, revenue, and contribution marginLeverage AI tools to enhance targeting, creative, optimisation, and reportingManage and optimise significant media budgets to maximise returnLead structured creative testing in partnership with content and brand teamsDevelop full-funnel strategies to improve LTV, retention, and lifecycle performanceBuild best-in-class reporting frameworks with actionable insightsCollaborate cross-functionally with CRM, product, and brand teamsLead, mentor, and develop a high-performing performance marketing teamFoster a culture of continuous testing, learning, and optimisationWhat We're Looking For:Proven experience in a senior performance marketing or Head of Paid Acquisition roleStrong track record of scaling paid media across Meta and GoogleExperience managing large budgets with clear commercial outcomesHands-on experience with AI tools in a marketing environmentDeep understanding of performance metrics (CAC, ROAS, LTV)Expertise in creative testing frameworks and experimentationComfortable operating in fast-paced, high-growth environmentsStrong leadership and stakeholder management skillsCommercially driven, with a focus on revenue and profitabilityWhat's On Offer?Competitive salary of £60,000 - £70,000Hybrid working with flexibilityClear progression opportunities within a high-growth businessFull ownership of a core revenue-driving functionHigh level of autonomy and strategic influenceCollaborative, commercially focused cultureAccess to sports and running clubsThis is a rare opportunity to step into a high-impact leadership role, owning performance marketing at scale within a globally recognised nutrition brand.If you're ready to drive meaningful growth and take full ownership of performance strategy - apply now.Reference: BH36003JBRP1_UKTJ