About the Role

We are seeking a dynamic and strategic Head of Sales & Marketing to lead commercial growth, elevate brand presence, and enhance visitor engagement for a major visitor destination and charitable organisation. This role sits at the heart of shaping brand profile, driving visitor experience, and delivering long-term commercial success.

Working closely with the senior leadership team, you will develop forward-thinking strategies that grow revenue, boost footfall, strengthen audience engagement, and support the organisation’s wider mission and values.

Key Responsibilities

Sales & Marketing Strategy Develop and execute integrated sales and marketing strategies to grow visitor numbers, admissions revenue, memberships, and group sales. Expand the organisation’s reach locally, regionally, nationally, and internationally. Lead digital marketing across website performance, social media, email, search, and analytics to engage diverse audiences.

Brand, Content & Communications Manage all PR activity, building strong media relationships and leading press interactions. Support fundraising, partnerships, and charity-focused communications by showcasing the organi...