Role overview

We are seeking an accomplished Head of Sales to join Citygate West London, one of the largest VW Group dealerships in Europe, and part of one of the UK's largest independently owned, family‑run car retail groups.

This high‑profile leadership role offers the opportunity to shape and grow the sales business across multiple brands, including VW, Skoda, SEAT, and CUPRA. You will lead a dynamic and ambitious team, driving strategy, commercial performance, and operational excellence across the department.

This role provides the chance to make a significant impact, enhancing profitability, customer experience, and market presence, while leading and developing a high‑performing sales team.

Key responsibilities

As the Head of Sales your key responsibilities will be:

• To manage the sales process in order to maximise gross profit earning potential
• To manage the sales environment and ensure compliance with the Sales Process
• To meet prospective and existing customer
• To manage the sales team to ensure all F&I and insurance related products are offered to every customer
• To ensure compliance with the FCA Regulations
• To ensure a daily sales meeting is carried out each morning
• To ensure the customer has an exceptional experience by continuously reviewing and improving customer care standards
• To be fully compliant with Mystery Shop Standards as set by our Brand partners
• To manage the process of vehicle ordering of new cars and the stock control of new and used vehicles. To conduct a monthly review with each Sales Executive
• To carry out appraisals of used vehicles as necessary
• To handle dissatisfies customers professionally and resolve any complaints in a timely manner.
• To ensure the Dealerweb system is completed, updated and utilised to maximum effect.

What's in it for you?

With our benefits there is something good for everyone. We're a progressive business that believes building a good team culture is not only good for everyone who works for us – but it makes a difference to how we engage with customers too. That's why when you join Citygate, you can expect to receive a wide range of impressive employee benefits including:

• Access to our in‑house training academy for everyone
• Electric Vehicle (EV) Training levels 1- 4 for specific roles
• Internal career progression opportunities across our various brands and locations
• High street discounts
• Wellbeing portal
• Employee assistance programme
• Purchase, service and parts discounts
• Employee referral scheme
• Standard company benefits such as pension, life assurance cover, competitive holidays and cycle to work scheme

About You

The successful candidate for our Head of Sales position will ideally possess the following skills and experience:

• Strong background in sales management
• Excellent communication and leadership skills
• Proven track record of achieving sales targets
• Ability to work well under pressure and have a strong attention to detail

Why Citygate

Citygate is a highly successful, privately owned business that has grown significantly over the past twenty years to 650 employees across multiple locations including London, Berkshire, Hertfordshire and Buckinghamshire. We work with global brands (Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, SEAT, CUPRA, ŠKODA and Kia), provide excellent quality training and internal progression opportunities.