Main Responsibilities Role Responsibilities This is not a role for a single service specialist. It is a role for an ambitious generalist integrator: someone who can hold brand strategy, messaging, digital performance, content, communications, and admissions marketing in one hand, and use data and creativity in the other. You will work in a small, talented team and work closely with the Director of Marketing and Communications as well as the Senior Leadership Team across all Repton UK schools.

Brand Strategy & Integrated Communications Own, align, and evolve the brand voice, visual identity, and architecture across schools, ensuring coherence across every channel and touchpoint. Lead the development and delivery of integrated marcomms campaigns aligned to the admissions cycle, key events, and school milestones. Develop and maintain a robust content and communications calendar that aligns editorial, social, digital, and PR output. Act as the brand guardian, advising staff and external suppliers on tone, visual standards, and messaging, ultimately and building a culture where brand quality (and protection) is everyone's responsibility. Identify and lead opportunities for Repton to participate in relevant public conversations, thought leadership, and sector-wide dialogue. Digital Strategy & Performance Lead the digital marketing strategy across organic and paid channels: including SEO, social media, email, and the school websites,with a clear focus on audience growth and admissions pipeline. Work with our web agency to oversee website strategy, structure, and content for Repton, Repton Prep, and St Wystan's, ensuring a compelling, user-centred experience that converts visitors into applicants. Use data and analytics (web, social, email, CRM) to drive continuous improvement across campaigns and channels;present regular insights to senior leadership. Stay ahead of platform developments and emerging channels (including AI-generated content tools, short-form video platforms, and personalisation technology) and pilot appropriate new approaches. Oversee the school's search presence including SEO strategy, paid search, and digital advertising, working closely with the web agency. Content Leadership & Storytelling Champion a culture of compelling, audience-first story telling, ensuring all content serves a strategic purpose and reflects the energy and excellence of Repton. Commission, edit, and quality-assure written, visual, and video content produced by the team, external contributors, and staff across the schools. Oversee the production of digital newsletters, admissions communications, event content, and key publications across schools. Develop and maintain a rich digital asset library, ensuring content is organised, searchable, and ready for multi-channel deployment. Guide and support staff-run social media accounts across schools, maintaining a consistent Repton voice and adherence to social media guidelines. Admissions & Audience Engagement Work as a strategic ‘client’ partner to the Admissions Team, ensuring marketing and communications activity actively supports recruitment goals and reflects the admissions journey. Develop and manage targeted communications for key audiences: prospective families, current parents, alumni, and the wider Repton community. Build and oversee CRM-driven email marketing sequences that nurture prospective families from first enquiry to enrolment. Support wider admissions marketing in collaboration with relevant team members, ensuring messaging resonates across multiple, potentially international, markets. Team Leadership & Stakeholder Management Line manage and develop the team, fostering a high-performing, curious, and collaborative culture. Build strong, trusted working relationships with Heads and key staff across schools. Commission and manage external agencies, freelancers, and suppliers (including our web agency) photographers, and video producers to time, budget, and quality. Monitor competitor schools and the wider independent education sector, sharing intelligence with relevant stakeholders including the Development and Admissions teams. Reporting & Insight Provide the DoMC with a monthly performance report covering: website analytics, social media engagement, email performance, paid campaign results, SEO ranking, and competitor intelligence. Translate data into clear, actionable recommendations for the DoMC, telling the story behind the numbers. Track admissions-linked marketing outcomes and work with Admissions peers to establish attribution and ROI across key campaigns.

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