IntroductionSheffield Cathedral stands at the heart of the city as both an iconic Christian landmark and a living centre of prayer, worship, and mission. Guided by our commitment to be A Place for All People, the Cathedral is investing in new forms of sacramental mission across the Diocese of Sheffield.The Community of St Paulinus (CsP) is a pioneering, non-residential community focused on resourcing sacramental church planting, forming disciples, and strengthening partnerships across thediocese. Please see the CsP Explainer document as part of this job pack for further information.This newly created role of Marketing & Content Lead reflects a strategic investment in building the public voice, identity and reach of CsP. We are seeking a creative and strategically minded marketing professional who will establish and grow CsPs digital platforms from the ground up, developing a distinctive brand voice and presence that is rooted in Sheffield Cathedral while clearly expressing the unique identity of the Community of St Paulinus.The postholder will shape CsPs emerging communications strategy, build audiences, develop campaigns, and contribute to wider marketing thinking within the Project Resource Team.The Marketing & Content Lead will sit within the Project Resource Team (PRT), alongside the Project Manager, Administration Assistant, and Fundraising Officer. The postholder will be line managed by the Project Manager and will be a key part of the agile Project Resource Team, which serves the CsP.The postholder will also collaborate with the Cathedral Marketing and Communications Team, where appropriate, to ensure alignment and shared opportunity, with the wider Cathedral communications strategy and work.This is a post which is funded by a grant from the National Church currently up to the end of 2028. There will be further opportunity for us to review and extend the role if further funding is available with the current expectation that this could be until 2031. Regular reviews on this will take place. We have a strong record for applications and grants, but we are not in a position to give guarantees.Job TitleMarketing & Content Lead - Community of St PaulinusSalary: £27,278 per annum (4 days per week or 30 hours per week)Contract & Working PatternPart-time: 4 days per weekFlexible working arrangements available by negotiationSome occasional evening or weekend work may be requiredFixed-term (initial term to be confirmed)Purpose of the RoleThe Marketing & Content Lead will:Establish and grow CsPs social media and digital platforms from the ground upDevelop and implement a clear, distinctive brand voice and visual identity for CsP, in keeping with Sheffield Cathedrals overarching brandLead the creation of strategic marketing campaigns that support CsPs mission, partnerships and developmentStrengthen the digital presence of CsP and its parish partnersContribute to wider CsP strategic planning through marketing insight, audience data and campaign evaluationWork as a key member of the agile CsP Project Resource TeamCollaborate with Sheffield Cathedral and partner parishes when mutually beneficialThis role combines strategic marketing development with creative content production, ensuring CsP communicates confidently, consistently and effectively across digital and physical platforms.Key ResponsibilitiesBrand Development & Strategic MarketingDevelop and articulate a distinctive brand voice, tone and visual identity for CsP, aligned with Sheffield Cathedrals wider brand frameworkEstablish clear brand guidelines for use across digital and print materialsContribute to the development of CsPs wider communications and marketing strategyUse insight, analytics and audience data to inform decision-making and strategic directionEvaluate campaign performance and feed learning back into both marketing practice and CsP strategic planningSocial Media & Digital Platform DevelopmentEstablish CsPs social media channels and develop a structured growth planCreate and implement a strategic content plan aligned with CsP prioritiesBuild engaged online communities through consistent, high-quality storytellingMonitor analytics and adjust strategy to increase reach, engagement and impactEnsure accessibility, inclusivity and clarity across all digital communicationsMaintain alignment with Sheffield Cathedral communications where appropriate, while nurturing a confident CsP identityContent Creation & StorytellingCapture and produce high-quality photography, video and graphicsProduce short-form video for social platformsDesign on-brand graphics using Canva or similar toolsDevelop compelling stories that communicate formation, sacramental mission, partnership and impactMaintain a digital asset library and content calendarCampaign Development (Digital and Physical)Design and deliver strategic campaigns across the year aligned with CsP prioritiesIntegrate digital campaigns with physical marketing materials (print, event collateral, banners, flyers etc.)Work with CsP leadership and within the CsP Project Resource Team - to identify priority themes and momentsCollaborate on joint campaigns with Sheffield Cathedral and partner churches where appropriateSupport email communications and audience developmentTrack, measure and report on campaign effectivenessParish & Network SupportSupport selected parish partners in developing sustainable digital practicesProvide light-touch coaching and share templates, tools and good practiceHelp build marketing and communications confidence across the CsP networkEncourage cohesive storytelling across the wider CsP communityPerson SpecificationEssentialStrong strategic marketing skills, including campaign planning and audience growthDemonstrable experience building and growing social media platformsExcellent written communication skills with the ability to develop a distinctive tone of voiceProven skills in digital content creation (video, photography, graphic design)Strong design ability using Canva (or similar platforms)Experience using analytics and insight tools to inform strategyAbility to manage multiple projects and work independentlyAbility to collaborate across teams and stakeholdersSympathy with the mission and values of the Church of EnglandDesirableExperience developing brand guidelinesExperience working in a church, charity, or not-for-profit contextFamiliarity with website CMS platforms (e.g. Squarespace or WordPress)Experience in community engagement and building partnershipsUnderstanding of accessibility and inclusive communicationsInterest in sacramental mission and new worshipping communitiesPersonal AttributesWe are looking for someone who is:Creative and mission-mindedProactive and collaborativeSpiritually sensitive and pastorally awareFlexible and reliableAble to work with both strategic focus and practical deliveryComfortable working in a pioneering environmentWhy Join Us?This is a rare opportunity to shape the public voice and identity of a growing cathedral-based mission initiative at a formative stage. The Marketing & Content Lead will play a key role in building CsPs presence from the ground up, helping articulate its vision, strengthen partnerships, and contribute strategically to its future growth.Applications must be submitted by 12 noon on Thursday 9 April.Short-listing by the panel will take place on Monday 13 April 2026.Interviews will take place at Sheffield Cathedral Thursday 30 April 2026.JBRP1_UKTJ