We have an amazing opportunity for a commercially driven, fan-focused Marketing Manager to lead the growth of two of the UK’s most iconic entertainment experiences: the Coronation Street Experience and the Emmerdale Village Tour.

As two of the UK’s most recognised and much-loved television brands, Coronation Street and Emmerdale have built loyal national audiences over decades. This role is about leveraging that powerful brand awareness and fan engagement to drive sustainable visitor growth for the tours — converting soap fans into tour visitors and building long-term advocacy.

Working in close partnership with ITV Studios, you’ll play a key role in translating national brand strength into commercial performance.

The Role

The position is based at the Coronation Street Experience in Manchester with some travel to Leeds but it also offers the flexibility of hybrid working from home.

This is a hands-on role where you will have real ownership and impact, with clear commercial accountability from day one.

You will:

Lead the annual marketing plan aligned to visitor growth and commercial targets Identify new growth opportunities across direct (B2C) and indirect (B2B, trade and group) channels to escalate to our Sales and Relationship Department Manage and optimise a six-figure marketing budget, including media investment Deliver integrated campaigns across paid, owned and earned channels Own performance acro...