Membership (Subscription) & CRM Director Location: London (Hybrid) 4 days office-based. Salary: Up to £120,000, plus bonus and benefits. About the Brand Fella & Jones are delighted to be working with a high-growth, supplement and lifestyle brand that is transforming the global wellness and beauty space. Built on innovation, science, and luxury positioning, this brand has quickly become one of the most talked-about names in the industry, with products that consistently generate international demand and a loyal following. The Role As Director of CRM, Subscription & Loyalty, you will have full ownership of CRM strategies and the subscription business, responsible for driving Monthly Recurring Revenue (MRR), optimising retention, and maximising customer lifetime value. This is a strategic yet executional leadership role in which subscriptions are treated as a core sales channel. You will lead CRM strategy end-to-end, spanning acquisition, engagement, retention, and win-back, whilst working closely with senior stakeholders across eCommerce, Brand, and Customer Experience. Reporting directly to the Chief Commercial Officer, this role offers the chance to make a significant impact on one of the most compelling growth journeys in wellness today. Key Responsibilities

Take full ownership of the subscription P&L, forecasting, delivering and growing MRR Lead the CRM function, setting strategy across acquisition, lifecycle marketing and loyalty initiatives Collaborate with eCommerce, Brand and CX to optimise customer journeys and messaging for subscription growth Leverage data and analytics to forecast churn, improve retention and identify upsell and cross-sell opportunities Champion a test-and-learn culture across subscriptions, bundling, membership benefits and advocacy programmes Build, inspire and lead a high-performing team across CRM, Retention and Membership

What We Are Looking For

A proven track record of scaling subscription-native consumer brands, ideally within cosmetics, supplements, food, wellness or lifestyle Strong commercial accountability, with experience of owning revenue targets and treating subscription as a growth channel Deep CRM expertise, covering lifecycle marketing, segmentation, automation and testing Technical fluency across CRM and subscription platforms, alongside strong data literacy A customer-focused leader with experience in premium or luxury environments An inspiring people manager who can foster and embed a high-performance culture

What’s on Offer

Hybrid London working model, with international growth exposure Direct commercial influence, with a seat at the leadership table The opportunity to join a high-growth, innovation-led brand with a truly global footprint

We would love to hear from you at Fella & Jones. #J-18808-Ljbffr