Product Manager – AI Consumer Apps (Health & Fitness)

Central London (Hybrid – 4 days in office)

£50,000 – £75,000 + Up to 50% performance bonus

AI-first product environment

The Opportunity

We’re working with a fast-growing product studio building a portfolio of AI-powered consumer apps in the health and fitness space.

Their mission is simple: create deeply personalised, emotionally engaging products that genuinely improve people’s lives.

They already have multiple live, revenue-generating apps and are now scaling rapidly — with plans to launch a suite of highly targeted products across different audiences.

This is a rare opportunity to join at an early stage, where you’ll have real ownership, move quickly, and help shape products used by thousands (and soon millions).

The Role

This is a hands-on Product Manager role with a strong focus on growth, retention, and AI-driven personalisation.

You’ll take ownership of key products and initiatives, working across the full lifecycle — from discovery and concept through to launch and optimisation.

You’ll operate in a fast-moving, builder-led environment where shipping quickly, learning from users, and iterating constantly is the norm.

What You’ll Be Doing

Product & Growth

• Own and evolve product roadmaps with a focus on retention, engagement, and monetisation
• Lead end-to-end product initiatives, from discovery through to launch
• Drive improvements in key metrics such as ARPU, conversion, and churn
• Develop and implement features that increase daily engagement and long-term user value
• Contribute to the expansion of a growing portfolio of consumer apps

AI & User Insight

• Build and leverage AI-driven feedback loops (in-app, surveys, automation)
• Speak regularly with users and translate insights into clear product decisions
• Use AI tools to analyse behaviour, identify opportunities, and prioritise roadmap items
• Embed AI into your own workflow across research, ideation, and delivery

Product Experience

• Work closely with design and engineering to deliver high-quality, intuitive user experiences
• Champion personalisation — ensuring products feel tailored to each individual user
• Contribute to features that build habit, motivation, and emotional connection

What We’re Looking For

• 2–5 years’ experience in product management, ideally within consumer or mobile-first apps
• Strong understanding of subscription products and key metrics (retention, ARPU, churn, etc.)
• Experience using product analytics tools (e.g. Mixpanel, Amplitude or similar)
• Comfortable working closely with users and turning feedback into action
• Familiar with AI tools and already using them regularly in your workflow
• Strong bias for action — you ship quickly, take ownership, and thrive in ambiguity
• Interest in behavioural design, habit formation, or engagement mechanics

Nice to have:

• Experience with mobile apps (iOS/Android)
• Exposure to growth optimisation or paywall testing
• Familiarity with design tools (e.g. Figma)
• Experience working in startup or high-growth environments

Why Apply?

• Join a high-growth product studio at a pivotal stage
• Work on AI-powered products with real user impact
• High ownership and autonomy from day one
• Fast-paced, execution-focused culture
• Competitive salary + performance-based bonus
• Access to cutting-edge AI tools and workflows

Interested?

If you’re a product manager who loves building, experimenting, and using AI to create genuinely impactful consumer products — this is one to explore.

Product Manager – AI Consumer Apps (Health & Fitness)

Central London (Hybrid – 4 days in office)

£50,000 – £75,000 + Up to 50% performance bonus

AI-first product environment