Press Tab to Move to Skip to Content Link

Select how often (in days) to receive an alert:

Regional Business Manager - DACH

Location: St Albans, GB

Regional Business Manager (DACH)

Homebased

Full time, Permanent

With a wide portfolio of brands and a presence in more than 95% of British households, Premier Foods is one of the top 3 ambient food suppliers in the UK, with brands like Mr Kipling, Cadbury cakes, FUEL10K Granolas, Sharwood’s, and The Spice Tailor cooking sauces.

We’re on a mission to bring our brands to international markets. This story is one of high growth, interesting challenges, and enormous opportunities. It began with a small export team of less than 5 people. Today, our international team has grown to over 60 people, operating in more than 50 countries, building brands globally for millions of consumers. Our international team functions like a start-up—high growth, fast-moving, with high ownership and quick decision-making—yet backed by the capabilities of a larger organization.

As our next Regional Business Manager (DACH), you'll lead business growth in the region. You will develop and deliver compelling plans to support our goals, ensuring sales, spend, and profit targets align with company objectives. This is a newly created role, crucial to our success in the DACH markets due to our international expansion.

The Role

Working with a dedicated team, you'll drive the business strategy in the DACH region (Germany, Austria, Switzerland) across existing categories (e.g., World Food) and new categories (e.g., Breakfast). Your responsibilities include managing and growing existing distributor relationships and establishing new ones. You will prioritize opportunities across markets, customers, and brands.

Your daily activities include developing joint annual plans with customers, monitoring progress, and ensuring timely implementation of pricing structures. You will handle all systems, processes, and administrative tasks related to your customers, contributing to European strategy and execution.

Key Requirements

• Experience managing distributors
• Fluent German language skills
• Strong understanding of the German market
• 5+ years in Sales, Account Management, or Business Development within branded FMCG companies
• Ability to work independently with support from the team and training programs
• Proficiency in Excel for data tracking
• Comfort with sales data analysis and systems
• Willingness to travel to Germany, Austria, and Switzerland monthly or bimonthly
• Experience in the Austrian and Swiss markets

We value diverse experiences and are open to candidates from various sales backgrounds, from startups to blue-chip FMCG organizations.

The Benefits and Perks

• Bonus
• Company Pension
• Holiday Purchase Scheme
• Private Medical Insurance
• Sharesave Scheme
• Subsidized on-site canteen
• The Hamper employee discount platform
• Modern, collaborative office environment prioritizing well-being

A Great British Food Company

Premier Foods is one of the UK's largest listed food companies, employing over 4,000 colleagues across manufacturing sites and offices nationwide. Many of our brands have been part of UK life for over a century and are found in 90% of British households.

We believe in inclusion, authenticity, and individuality. Our culture promotes equitable opportunities, respect, and encouragement for everyone to bring their authentic selves to work, regardless of who they are, their appearance, who they love, or their beliefs. Everyone is welcome at Premier Foods.