Regional Sales Manager, Established Low & No Beer Brand, South East , Up to £50,000 plus bonus

I am excited to be working with this innovative and fast-growing low & no alcohol beer brand, making waves across the UK with their premium branding and phenomenal flavour. With the increasing demand for healthier, alcohol-free options, they are committed to a progressive product that feeds the lifestyle!

As they expand rapidly nationwide, they are looking for a passionate and driven Regional Sales Manager to lead our growth in London’s vibrant On-Trade sector. This role will focus on being out in trade, managing the advocacy behind the brand, driving awareness and ultimately growing sales across the IFT and Premium sector.

What they offer:

• A competitive salary with bonus potential, private healthcare and future shares.
• Opportunity to be part of a fast-growing and innovative brand
• Autonomy and ownership of a key region in our growth strategy
• Career progression in a dynamic, mission-driven company

Regional Sales Manager Key Responsibilities:

• Develop and execute a strategic sales plan to increase distribution and grow sales volume in London’s On-Trade sector.
• Identify and secure new accounts within IFT and multiples, with a strong focus on expanding into untapped venues.
• Build and maintain strong relationships with existing clients, ensuring excellent service and consistent growth.
• Stay up-to-date on market trends, competitor activity, and consumer preferences within the low & no alcohol category.
• Work closely with the national sales team, marketing, and distribution partners to ensure smooth execution of initiatives and promotional campaigns.
• Track sales performance and provide regular updates, insights, and recommendations to senior management.

The ideal Regional Sales Manager candidate:

• Proven track record in sales, with a minimum of 3 years’ experience in the On-Trade, ideally within the drinks industry. Experience with low & no alcohol brands is a plus but not essential.
• Strong contacts within the IFT and multiples in London.
• Self-motivated, results-oriented, and passionate about the growing low & no alcohol movement.
• Strong commercial acumen with the ability to negotiate deals and win new business.
• Excellent verbal and written communication skills, with the ability to influence key decision-makers.

If you are interested in having a chat about this role, please forward updated CV’s to Mark at COREcruitment / Mark@corecruitment.com

COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia.

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