Senior Content and Digital Marketing Executive (Permanent)
New Today
The responsibilities of the Social Media Content Lead include:
CONTENT CREATION
Leading the in-house team that deliver Content Shoot projects for Social Media clients
Photography & Video production on location
Drone operation also desirable and/or training may be provided
Strategy & planning for content shoots, including the creation of shoot briefs, itineraries, mood boards, etc. and co-ordination with client marketing teams
Creative direction to ensure content aligns with each client’s brand identity and campaign objectives
Post-production and content editing to produce content assets ready for use on Social Media
Repurposing existing assets and optimising for use on Social Media channels
Supporting Online Advertising teams with the creation of advertising content assets
SOCIAL MEDIA MARKETING
Working across Instagram, Facebook, YouTube, Twitter, LinkedIn and TikTok
Creating regular publishing plans for varied platforms and objectives
Filing and editing of multi-media content
Scheduling and optimisation of all social content
Performance review and benchmarking
Liaising with client marketing teams & hotel general managers to co-ordinate Social Media
Managing the in-house team responsible for Social Media content creation
Providing creative direction and feedback on shoots and content outputs
Work in collaboration with the agency’s brand, creative and digital marketing teams to deliver a holistic service for clients
Mentoring and supporting Social Media content team members
Supporting new business proposals and pitches when needed
At least 3 years’ experience working in a digital/marketing agency environment
First-class multimedia content creation and editing skills
Professional photography & video production experience
Excellent inter-personal, communication and presentation skills
Degree in Social Media and / or Digital Marketing
Drone piloting experience, ideally with an associated training qualification
Driving licence
A fluent second language
Passion for travel / leisure industry
The ability to think creatively in support of your clients’ business objectives
The role will be based at the Edinburgh head office. They offer a hybrid approach, usually 3 days/week in the office although you will of course be out and about a lot!
Competitive Salary, based on experience £35,000 - £45,000
Profit share scheme / bonus (to c£2k)
Company pension scheme & life insurance
Gilchrist Recruitment Partnership are a specialist recruitment agency and recruiting partner within the Marketing, Digital communications/PR, Creative & Design and Advertising industry for Scotland, both agency and client side.
If you are not currently living in Scotland, please explain/outline your plans and timelines for relocation to Scotland. We are a Scottish based recruiter who generally do not represent “remote” opportunities - thus you will be either living in Scotland or have solid plans to relocate.
We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race. Unless clearly stated otherwise, the advertised position is a permanent contract.
- Location:
- United Kingdom
- Job Type:
- FullTime
