Senior Content Designer - Loyalty
New Yesterday
Location: London, England, United Kingdom
We are looking for a confident, creative and versatile Senior Content Designer to work on our famous Clubcard loyalty proposition.
As a content designer at the UK’s largest supermarket, you’ll shape rewarding, personalised, and effortless experiences across app, web, self‑service checkouts and more. You’ll weigh business objectives with user expectations, delivering content that exceeds both, and use language to engage, inform, guide and persuade.
Responsibilities
Create engaging, effective and consistent content across app, website, in‑store checkouts and more
Contribute to the strategic direction of the content design team and the function of the content design practice in the business
Collaborate with UX and UI designers, researchers, product owners and developers to build, iterate and evolve new customer experiences
Work across a range of projects, platforms and workstreams at once
Lead projects with confidence, expertise and authority
Map and audit existing journeys and content, iterating and improving
Improve information architecture, taxonomy and content standards
Contribute to designing user journeys and flows, defining desired outcomes and ensuring we achieve them
Help researchers define user tests, analyse research and use findings to craft copy and content decisions for a better user experience
Champion the importance and value of content design with partners across the business, including brand and marketing teams
Raise content design ways of working standards, define best practice and methodology and contribute to our content design system, Blueberry
Represent the forward‑thinking design culture of the UX Design and Research team
Requirements
Extensive background in content design for digital channels, products and services, with a portfolio of compelling projects
Expertise in content design methodology and the value it adds to user experience and business metrics
Adept at managing complex stakeholder needs across design, product, marketing and brand
Hands‑on interest in AI technology and how it can amplify content design work
Ideally experience on a large customer‑facing retail platform (app and web)
Sharp eye for detail and consistency of language across components
Dedication to understanding user needs to define what, why and how of problem solving
Passion for shaping seamless, engaging and consistent customer experiences
Ability to manage multiple sophisticated projects simultaneously and handle collaborator needs
Gift for tone of voice and adapting it to different customer journeys
Understanding of accessibility and inclusivity, especially clear language and screen‑reader functionality
Benefits
Annual bonus scheme up to 20% of base salary
Holiday starting at 25 days plus a personal day and bank holidays
Private medical insurance
26 weeks maternity and adoption leave (after 1 year’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay; 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) and free access to wellbeing experts
About Us
Our vision at Tesco is to become every customer’s favourite way to shop, whether at home or on the move. We serve our customers, communities and planet a little better every day, acting as a responsible and sustainable business. We celebrate diversity, recognise the value and opportunity it brings and are committed to a fully inclusive and accessible recruitment process.
We offer diverse full‑time and part‑time working patterns and a blended office‑remote model to balance professional and personal life.
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- Location:
- Greater London
- Job Type:
- FullTime