Job Description
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.
Our client is an award winning international full service digital agency who specialise in the luxury lifestyle industry. A brand new position has arisen for a Senior Content / Social Digital Marketing Manager. You’ll be an expert photographer / video content person who is super enthusiastic about travel.
ROLES & RESPONSIBILITIES
The responsibilities of the Social Media Content Lead include:
CONTENT CREATION
Leading the in-house team that deliver Content Shoot projects for Social Media clients
Photography & Video production on location
Drone operation also desirable and/or training may be provided
Strategy & planning for content shoots, including the creation of shoot briefs, itineraries, mood boards, etc. and co-ordination with client marketing teams
Creative direction to ensure content aligns with each client’s brand identity and campaign objectives
Post-production and content editing to produce content assets ready for use on Social Media
Repurposing existing assets and optimising for use on Social Media channels
Supporting Online Advertising teams with the creation of advertising content assets
SOCIAL MEDIA MARKETING
Working across Instagram, Facebook, YouTube, Twitter, LinkedIn and TikTok
Creating regular publishing plans for varied platforms and objectives
Filing and editing of multi-media content
Scheduling and optimisation of all social content
Performance review and benchmarking
Keeping abreast of social and industry trends, platform updates and new features
CLIENT & TEAM MANAGEMENT
Liaising with client marketing teams & hotel general managers to co-ordinate Social Media
Managing the in-house team responsible for Social Media content creation
Providing creative direction and feedback on shoots and content outputs
Work in collaboration with the agency’s brand, creative and digital marketing teams to deliver a holistic service for clients
Mentoring and supporting Social Media content team members
Supporting new business proposals and pitches when needed
SKILLS & EXPERIENCE
ESSENTIAL
At least 3 years’ experience working in a digital/marketing agency environment
First-class multimedia content creation and editing skills
Professional photography & video production experience
Best practice understanding and experience across social platforms
Excellent inter-personal, communication and presentation skills
Strong organisational skills, with an aptitude for multi-tasking and managing priorities
A keen visual eye, and a flair for crafting presentations
DESIRABLE
Degree in Social Media and / or Digital Marketing
Drone piloting experience, ideally with an associated training qualification
Copywriting skills that are sharp, memorable and make readers take action
Driving licence
A fluent second language
CULTURE
Passion for travel / leisure industry
A confident, proactive attitude
The ability to think creatively in support of your clients’ business objectives
LOCATION
The role will be based at the Edinburgh head office. They offer a hybrid approach, usually 3 days/week in the office although you will of course be out and about a lot!
REMUNERATION
Competitive Salary, based on experience £35,000 - £45,000
Profit share scheme / bonus (to c£2k)
Company pension scheme & life insurance
A great range of benefits
FURTHER IMPORTANT INFORMATION:
Gilchrist Recruitment Partnership are a specialist recruitment agency and recruiting partner within the Marketing, Digital communications/PR, Creative & Design and Advertising industry for Scotland, both agency and client side.
When submitting your application, please outline your current salary, salary expectations and notice period. It is also essential that you are already legally permitted to work in the UK with the associated paperwork if you are not a UK citizen.
If you are not currently living in Scotland, please explain/outline your plans and timelines for relocation to Scotland. We are a Scottish based recruiter who generally do not represent “remote” opportunities - thus you will be either living in Scotland or have solid plans to relocate.
We cannot guarantee a response to each individual application, made necessary by the level of response we receive. We will contact only those candidates we wish to shortlist. Apologies in advance for any inconvenience this may cause.
We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race. xkybehq
Unless clearly stated otherwise, the advertised position is a permanent contract.
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