Help shape the future of income generation at Alopecia UK. This newly created role offers a rare opportunity to build and lead fundraising at a small but ambitious national charity.

We are looking for a strategic and hands-on Senior Fundraising Manager to lead our next phase of income growth. As our first dedicated fundraising leadership role, you will develop and deliver a multi-year income strategy, strengthen existing income streams, and identify new opportunities to diversify and grow our fundraising.

Working closely with the CEO and colleagues across the organisation, you will play a central role in helping Alopecia UK reach more people affected by alopecia and ensure the charity’s long-term sustainability. This role offers the chance to combine strategy with delivery, innovation with implementation, and to see the direct impact of your work.

If you enjoy building, testing and growing income in a collaborative and mission-driven environment, we would love to hear from you.

Why this role matters

This is more than a fundraising leadership role. It is about shaping the financial sustainability of Alopecia UK, embedding a confident and ambitious income culture, and ensuring our impact is communicated with clarity, integrity and inspiration.

The successful candidate will help ensure that more people can access support, that our voice grows stronger, and that our mission is sustained for the long term.

Role description: Senior Fundraising Manager  (Full recruitment pack and application process is attached below.)

• Salary: £45,000 per annum, pro rata.
• Hours: Part-time (22.5 hours per week, flexible, during normal UK working hours we would consider a contract with fewer hours for the right candidate.  All of our team work Monday mornings to ensure connectivity.)
• Contract type: Permanent
• Report to: Chief Executive
• Home-based: This role will include occasional national travel for team meetings.

Strategic leadership

• Lead the development and implementation of a multi-year income generation strategy aligned to Alopecia UK priorities.
• Work across the organisation to ensure fundraising activity is fully integrated with operational delivery, partnering closely with the finance, communications and delivery managers to align plans, resources and messaging, and to ensure shared initiatives are realistic, coordinated and achievable.
• Translate insight from your experience and our recent fundraising strategy review into clear, achievable plans.
• Set and monitor ambitious yet realistic income targets across income streams.
• Responsibility for achieving the fundraising targets and other fundraising-related performance indicators.
• Embed a positive fundraising culture across the organisation.
• Manage and review all fundraising income and expenditure budgets.

Income growth & diversification

As a part-time role within a small charity, the postholder will need to carefully prioritise income-generating opportunities alongside stewardship and relationship management. In year one, a key focus will be establishing effective donor pathways through the rollout of our new CRM, ensuring supporters experience clear and meaningful journeys with the charity. Alongside this, the Senior Fundraising Manager will assess and determine which early opportunities for growth should be prioritised. While areas such as community fundraising, digital campaigns and regular giving are likely to offer early potential, the postholder will lead decisions on where to focus effort and investment to generate the strongest returns.

• Leverage and optimise existing community and public fundraising activity to increase income and supporter numbers.
• Develop and grow new revenue streams, to potentially include digital fundraising campaigns, regular giving, trusts and grants, and legacy giving.
• Lead creatively and intellectually on compelling campaigning initiatives that drive engagement and income.
• Provide excellent stewardship to ensure funders and partners feel valued, engaged and motivated to continue their support.
•  Widen our existing corporate partnerships programme by building mutually beneficial partnerships to deliver income, awareness, and engagement opportunities.

CRM

• Support the design and rollout of our first CRM system, working closely with the Finance & Operations Manager to design fit-for-purpose donor journeys and pathways, establish meaningful reporting frameworks and ensure data supports excellent stewardship and strategic decision-making.
• Use CRM data and financial information to track performance, analyse trends and adjust strategy as required.

Data & impact

• Ensure compliance with all relevant regulations, including ICO guidance, GDPR and the Code of Fundraising Practice.
• Work closely with the Finance & Operations Manager to ensure our data meaningfully represents organisational outcomes.
• Translate impact data into powerful, succinct and persuasive communications or compelling cases for support. xbpsjku