Senior Manager, Marketing Planning
New Yesterday
Stonegate Group is the UK’s largest operator of pubs, bars, and late-night venues, including Slug & Lettuce, Be At One, and Popworld, to name a few. By fostering an environment where everyone feels welcome, valued, and supported, we reflect the vibrant communities we serve and empower our people to thrive..
This is a 12 month fixed term contract.
As Senior Marketing Manager – Venues, you will have end to end ownership of the marketing strategy for Venues, responsible for driving marketing activity across online and offline channels, as well as managing a team of one.
Your role will be to create and execute market leading F&D proposition, RTV, campaigns, activations/promotions, PR and digital campaigns to drive sales, footfall, volume, dwell time and repeat visits within Venues, responsible for the brand identity and evolution.
The role will work closely with Operations Directors, marketing and sales teams, commercial teams and other key internal and external agencies and suppliers.
Project Management. End-to end governance, communication and delivery of market leading campaigns and tactical projects which are aligned to the annual Brand Plans.
Brand Development. You will use consumer trends, competitor activity and market opportunities to inform your decision making and update the Brand DNA documents accordingly.
Brand Partnerships. Be curious to investigate collaborations between our brand/formats and key suppliers/ charities/other brands to increase our exposure into new markets and in turn drive brand relevancy
Supply briefs to the Food and Drink menu development in Venues, including Pre-Booked Sales packages.
You will execute the strategy for moving out of/less reliant on discounting across all formats whilst retaining value for our customers and building sales during occasions that under-index on the heatmaps, as well as Revenue Generation via suppliers
You will create and ensure execution of the annual campaign & activity calendar to ensure there’s always a compelling reason to visit agreed as part of the annual planning process
~360 Digital Campaigns: Ensuring all marketing activity has a 360 digital marketing approach which encompass websites, emails and social. Management of organic social as well as website campaigns and email campaign content.
~ Weekly and monthly reports will be generated by you order for the Marketing Director highlight key opportunities and risks within your brand/format
~ Work closely with the Operations team to deliver all brand/format activity ensuring clear communications and engagement.
~ Work with key internal and external stakeholders to develop plans in line with Brand objectives. Fully optimise the use of multiple marketing channels and agencies to drive awareness and engagement. You will ensure robust KPI management of the key agencies associated with the brand.
~ Work with the Head of Marketing to build a clear career path for each member of your team.
~ Overall accountability for budget will sit with the Head of Marketing. Senior Marketing Managers will be responsible for ensuring all activity is in line with budgets set
Previous marketing experience within the hospitality sector
Desirable Marketing qualification such as MBA, diploma or CIM
Strategic thinking in developing formats and brands
Creative and innovative thinker
Calm and agile in a fast-paced environment
Strong commercial acumen and numerical skills
Digital Skills across websites, social, email and apps
From lifestyle perks and flexible support to mental health resources, our benefits are designed to help you thrive, both in and out of work.
~25 days of annual leave, plus 8 bank holidays, with the option to purchase up to 5 additional days of leave each year
~ Bonus Scheme
~ Access to discounted Private Medical Insurance through Vitality
~ Exclusive discounts on Dental Insurance
~ Reward Card via the MiXR app, giving you and your friends 25% off food and drinks as well as VIP entry across our Managed Estate
~ Life Assurance which gives access to Help @ Hand
~ The Stonegate Xtra portal with access to a wide range of high street discounts and offers
~ Discounted access to David Lloyd membership
~ If you have a disability as outlined by the Equality Act 2010 and require reasonable adjustments to be made during the recruitment process, please let us know in advance so that any support, aids or adaptations can be put in place to assist you.
- Location:
- United Kingdom
- Job Type:
- FullTime