Senior Marketing Manager / Head of MarketingLondon | Full-TimeJoin B Bagel – and help build the UK’s leading bagel brand. B Bagel is growing fast, fueled by a bold vision: to become the UK’s number one bagel brand. Our mission? To bring a fresh, contemporary celebration of bagels to London—powered by our core values: Quality, Generosity, People, and Good Vibes.This is a pivotal role for a creative, commercially minded marketing leader who’s excited to shape a brand poised for national growth. Working closely with our Co‑Founder, you’ll design and deliver a 360° marketing strategy that grows our customer base, strengthens our brand, and champions an exceptional customer experience across all touchpoints.What You’ll LeadBrand DevelopmentCreate our first comprehensive B Bagel Brand Book, building on our existing positioning and brand pillars.Brand Leadership & GrowthDevelop and execute end‑to‑end marketing strategies that drive awareness, customer acquisition, and revenue.Ensure brand consistency across every customer interaction.Oversee branding initiatives, ensuring they align with our identity and values.Customer Acquisition & Digital MarketingManage campaigns across our three core sales channels:🥯 In‑store • 🚚 Deliveroo/Home Delivery • 🏢 Corporate orders (Slerp, Just Eat for Business, Feedr & more)Deliver integrated campaigns across digital, social, email, paid media, offline activations, and local store marketing.Optimise website, SEO, Google My Business, and paid media to drive reach and conversions.Manage CRM and loyalty to deepen customer engagement and encourage repeat business.Brand & Store ExperienceConduct regular store marketing audits to ensure a consistent, high‑quality brand experience.Partner with Operations to execute marketing initiatives across all locations.Produce in‑store marketing materials that align with our brand standards.Campaigns, Advertising & PartnershipsPlan and deliver advertising campaigns, seasonal promos, and special events.Collaborate with influencers, local businesses, and community partners.Lead photoshoots and content creation for social, marketing assets, and product launches.New Product DevelopmentDrive NPD marketing from insight to launch with compelling campaigns, in‑store activation, and digital promotion.Produce supporting materials that drive customer excitement and adoption.Budget & Performance ManagementManage the marketing budget and ensure campaigns deliver strong ROI.Analyse KPIs, track performance, and make data‑driven decisions.Stay ahead of trends through market and competitor research.Who You AreYou're creative, strategic, hands‑on, and excited by the opportunity to help shape a high‑growth brand. You thrive in fast‑paced environments, love bringing ideas to life, and enjoy rolling up your sleeves to make things happen.Why Join B Bagel?Be part of a brand on an exciting growth journeyWork closely with founders and shape the marketing function from the ground upMake a real impact on how the UK experiences bagelsJoin a team built on creativity, warmth, and good vibesIf you're ready to lead brand growth, create exciting campaigns, and help define the future of B Bagel, we’d love to hear from you.Apply now or message us directly for more information. #J-18808-Ljbffr