Senior Performance Marketing Lead

Candidate must have: Experience scaling UK-only budgets on Meta from £500k → £1m+  

Location: London or UK-based remote

Reports to: CEO

Who we are

We’re DAYMADE: we make people’s day, every day.

We run weekly prize draws with better odds, experience-led prizes, and a positive mission (including planting trees along the way).

Since launching in 2019, we’ve grown into one of the UK’s fastest-growing consumer subscription brands, now at £10m+ ARR with a loyal, highly engaged community.

Our team is our superpower. We’re a close-knit group of 18 genuinely lovely, ambitious people who care about doing great work, getting creative, supporting each other, and building something special together. We move fast, test constantly, and celebrate wins - big and small.

The role

Paid social - especially Meta - drives our growth.

We’re now entering our next scale phase and looking for a senior, hands-on performance marketer to own acquisition and scale UK spend from ~£500k to £1m+ per month while keeping CAC and payback firmly under control.

There are no agencies and no channel managers. You will run the ad accounts yourself and lead creative strategy alongside our two (fantastic) in-house designers.

This is a role for someone who has scaled at this level, craves ownership and autonomy, loves the craft of performance marketing (testing, iterating, scaling), and is excited by the challenge of growing DAYMADE into a household name.

What you’ll own

• Meta acquisition: build, scale and optimise UK campaigns to £1m/month while maintaining CAC and payback discipline

• Supporting channels: profitable expansion and operation of Google (Search, PMax, YouTube) and TikTok to strengthen the mix

• Creative performance: ownership of creative strategy and testing framework, translating performance data into scalable winning concepts with in-house designers

• High-velocity testing: hypothesis driven experimentation across ads, landing pages and checkout to improve traffic conversion (in collaboration with design and product and teams where applicable)

• Performance reporting: accountable for CAC, new player volumes, and forecasting and direct reporting to the CEO; guardrails include LTV/CAC ratio and payback periods

Requirements

• Have 8 - 10+ years in performance marketing

• Have personally scaled Meta spend from £500k+/month to £1m+/month (for a B2C brand in a single market, e.g. UK)

• Are expert-level on Meta Ads (creative testing, CAPI, AEM, auction dynamics)

• Are a hands-on operator, not strategy-only or agency-led

• Have driven conversion improvements at scale on high-volume paid traffic

This role is not suitable if:

Your largest single-market spend was under £500k/month, you mainly manage agencies, or you’re looking to manage a team of paid and search specialists.

Why join DAYMADE

• Own one of the largest UK-only Meta programmes in the category
• Direct impact on a fast-growing subscription business
• A smart, fun, ambitious team that genuinely enjoys working together
• Competitive salary + performance bonus
• 25 PTO + 1 additional holiday per year’s tenure
• Flexible working: 1 office day per week in WeWork, ability to work abroad for a fixed period
• Competitive benefits package
• UK-based applicants outside of London will be considered if profile matches

-- Must be authorised to work in the UK

-- No recruiters/agencies