About The Role We’re looking for a strategic, data-driven Senior Product Marketing Manager to join our JustGiving team on a 12-month maternity cover. You will help shape how our products are positioned, communicated, and adopted across both B2B and B2C audiences. Partnering closely with our Junior Product Marketing Manager and working cross‑functionally with Product, Sales, Customer Success, and Brand, you’ll play a critical role in driving clear go‑to‑market strategy, customer value, and long‑term growth. This role is well suited to a hands‑on, big‑picture marketer who enjoys influencing strategy, building trusted partnerships, and using insight to make a meaningful impact for the social good organisations we support. What You’ll Be Doing

Define and evolve product positioning and messaging that clearly communicates customer value across priority segments. Lead go‑to‑market strategy for launches and major enhancements, partnering closely with Product and Commercial teams to drive adoption. Equip Sales with the tools, content, and training needed to effectively communicate product value and grow and retain our customer base. Work closely with Product Management, Partnerships, and Customer Success to ensure alignment on product roadmaps, customer needs, and growth opportunities. Provide market, customer, and competitive insight that informs product direction and strategic decision making.

What You’ll Bring

Extensive experience in product marketing, with a strong track record of leading complex, high‑impact initiatives. Proven ability to influence product and commercial strategy through insight, data, and storytelling. Strong analytical capability, with confidence translating data into clear recommendations and actions. Experience working cross‑functionally in fast‑moving, growth‑oriented environments. Clear, inclusive communicator with the ability to engage diverse stakeholders and audiences.

Company Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world. Equal Opportunity Employer Blackbaud is proud to be an equal‑opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, veteran status or any other basis protected by federal, state, or local law. #J-18808-Ljbffr