Social Media Manager

Location: UK (hybrid/remote considered)

We're working with a fast-growing international business operating in a highly regulated consumer goods sector, looking to hire a hands-on Social Media Manager to build and own its organic social presence.

This is a rare opportunity to take ownership of social channels from the ground up and define brand voice in a complex but exciting category.

The Role:

You'll be responsible for leading and executing organic social media activity, with a strong focus on Instagram and TikTok. This is a hands-on role where execution matters just as much as strategy.

You'll work closely with in-house teams across design, content, ecommerce, SEO, PR, and customer engagement, with the autonomy to shape how social supports wider commercial and brand goals.

Key Responsibilities:

• Own and operate organic social media channels, primarily Instagram and TikTok
• Develop and maintain a consistent, compliant brand voice across platforms
• Plan, create, post, and optimise organic content
• Navigate and work within platform restrictions for regulated products
• Monitor performance and continuously improve content and engagement
• Collaborate cross-functionally to align social with wider marketing activity
• Contribute to the broader social and corporate strategy (including LinkedIn)

What We're Looking For:

• Proven experience managing social media for regulated or restricted product categories
• Strong hands-on experience with Instagram and TikTok
• Deep understanding of Meta and TikTok content policies and how to work within them
• UK market expertise; German market experience is a strong advantage
• A practical, execution-focused mindset with strategic thinking capability
• Comfortable owning channels end-to-end, from planning to posting

This is a contract opportunity.

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