Webinar Marketing Specialist

Job Purpose

Job Overview

Key Responsibilities

• Partner with Product Marketers and Campaign Managers to plan and execute webinar-led campaigns
• Provide strategic guidance on format, structure, messaging and audience targeting
• Ensure consistency in branding, positioning and attendee experience across all webinars
• Own end-to-end webinar execution using GoToWebinar, including setup, registration pages and reporting
• Manage rehearsal sessions and live production to ensure professional delivery
• Oversee moderation, Q&A management and technical troubleshooting
• Maintain integration and data accuracy with marketing automation and CRM systems
• Analyze webinar metrics including registrations, attendance rates, engagement and pipeline contribution
• Identify opportunities to improve conversion, attendance and content effectiveness
• Standardize reporting and provide actionable insights to stakeholders
• Continuously refine processes to increase scalability and ROI across the program
  
• Develop and maintain a structured, forward-looking global webinar calendar
• Ensure alignment of webinars with business priorities, campaigns and regional initiatives
• Establish governance and best practices across all webinar activity
• Proactively identify relevant industry themes, trends and audience pain points
• Develop compelling webinar topics aligned to brand positioning and campaign objectives
• Source, secure and coordinate internal subject matter experts and external guest speakers
• Collaborate with Sales and Product teams to identify credible and engaging presenters
• Own and manage the global and brand webinar strategy and execution

Skills & Experience

• 3+ years' experience managing B2B webinars or virtual event programs
• Proven experience using GoToWebinar
• Strong project management and stakeholder management skills
• Experience working with Product Marketing and Demand Generation teams
• Analytical mindset with the ability to interpret data and drive improvements
• Excellent written and verbal communication skills
• Ability to manage multiple projects in a fast-paced, global environment
• Experience in B2B technology or professional services
• Familiarity with CRM and marketing automation platforms
• Experience working in a global, matrix organization
• Knowledge of lead nurturing and demand generation best practices

Life at RWS

Life at RWS - If you like the idea of working with smart people who are passionate about growing the value of ideas, data and content by making sure organizations are understood, then you'll love life at RWS.

Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career.

In return, we expect all our people to live by the values that unite us: to partner, putting clients fist and winning together, to pioneer, innovating fearlessly and leading with vision and courage, to progress, aiming high and growing through actions and to deliver, owning the outcome and building trust with our colleagues and clients.

RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.

RWS Values

Get the 3Ps right - Partner, Pioneer, Progress - and we´ll Deliver together as RWS.

Recruitment Agencies: RWS Holdings PLC does not accept agency resumes. Please do not forward any unsolicited resumes to any RWS employees. Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.

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