Account Director – Paid Social & PPC

Location: London (Hybrid – 2 days per week in office)

Industry: Retail, Automotive, Technology

Agency: Independent Digital Agency

About the Role

We’re partnered with a leading independent digital agency in London that delivers high-performance paid media strategies for some of the most exciting brands in the Retail, Automotive, and Tech sectors. They are now looking for an experienced Account Director (Paid Social & PPC) to take strategic ownership of key client relationships and drive best-in-class performance across multi-channel campaigns.

This is a senior, client-facing role suited to someone who thrives on strategic thinking, leadership, and measurable impact.

Key Responsibilities

• Lead strategic direction across a portfolio of Retail, Auto, and Tech clients, ensuring campaigns align with business goals and growth targets.
• Oversee multi-channel Paid Social and PPC activity across Meta, TikTok, Google Ads, YouTube, Microsoft Ads, and emerging platforms.
• Act as the senior point of contact for client stakeholders, building strong relationships and driving long-term account growth.
• Guide and mentor Account Managers and Executives, ensuring high-quality execution, QA, and performance optimisation.
• Develop and present quarterly/annual performance reviews, roadmaps, and innovation plans.
• Collaborate with internal departments across creative, data, CRO, and strategy to deliver unified, high-impact media solutions.
• Identify new opportunities for scale, efficiency, and channel expansion through data analysis and testing frameworks.
• Lead strategic input for pitches, proposals, and forecasting for new and existing clients.
• Stay ahead of industry trends, platform evolution, and emerging technologies to drive innovation across accounts.

Skills & Experience

• 5+ years’ experience in Paid Social and PPC within an agency environment, including senior client management.
• Strong background overseeing campaigns for Retail, Automotive, or Tech brands (ideally a mix).
• Proven ability to develop strategic performance roadmaps and deliver measurable business outcomes.
• Confident leading cross-channel strategies, with deep understanding of attribution, data, creative testing, and funnel management.
• Exceptional communication skills with the ability to influence senior stakeholders.
• Experienced managing and developing teams.
• Comfortable overseeing budgets from £100k to £1m+ per month.
• Analytical mindset with strong commercial acumen.

What the Agency Offers

• Competitive salary and bonus structure.
• Hybrid working: 2 days per week in the London office.
• Clear progression pathways within a growing independent agency.
• Regular training, industry event access, and platform certifications.
• A collaborative, ambitious culture where senior leaders have real impact.

Diversity & Inclusion at Tribal Digital

At Tribal Digital, we believe diversity drives creativity and innovation.

We welcome people of every background, identity, and experience — because great ideas come from different perspectives.

If you’re passionate about what we do, we want to hear from you — even if you don’t tick every box.