Job Title: Account Director

Location: London (Southbank)

Working Model: Hybrid

Salary: £50,000.00 - £55,000.00 + commission

About The Goat Agency:

Goat is part of WPP Media (formerly GroupM), the world’s leading media investment company. Since 2015, we've been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries.

As part of our team, you'll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.

Our data-driven approach is built on insights from tracking over 100,000 influencers and campaign performance. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter.

We’re also proud to be recognised as a recipient of the ‘Top Employer Europe 2024’ certification, underscoring our commitment to fostering a dynamic and supportive work environment. If you’re ready to be part of the team shaping the industry, we’d love to hear from you.

About the Opportunity:

As an Account Director, you will lead client relationships, ensuring the successful delivery of innovative influencer marketing campaigns. You will collaborate with internal teams to develop and execute strategies that meet client objectives, while identifying opportunities for growth and maintaining long-term partnerships. This role is ideal for someone with a passion for social media marketing, strong leadership skills, and a proven track record in performance marketing.

Key Responsibilities:

• Act as the primary point of contact for assigned clients, building and maintaining strong relationships.
• Develop and execute data-driven influencer marketing strategies that align with client objectives.
• Oversee the seamless delivery of campaigns, managing internal teams, influencers, and external partners.
• Optimise campaign performance using performance marketing insights and metrics.
• Lead and inspire a team of account managers and coordinators, fostering collaboration and growth.
• Identify opportunities to expand client accounts and drive new business growth.

Role Requirements:

• Minimum of 5 years of experience in a client-facing role within an advertising or digital marketing agency.
• Proven expertise in performance marketing and social media analytics.
• Strong understanding of influencer marketing strategies and campaign management.
• Exceptional communication and presentation skills.
• Experience leading teams and managing multiple projects in a fast-paced environment.
• A client-focused mindset with a passion for delivering results.

Company Culture and Benefits:

• Regular social events and ongoing clubs.
• Provided MacBook laptop to work from.
• Flexi-hours.
• Hybrid working.
• £200 grant to make your working from home set-up comfortable once you’ve passed probation.
• Health and wellbeing allowance once you’ve passed probation.
• Health insurance after probation.
• Life insurance policy.
• 25 days holiday plus bank holidays, accruing up to 30 days based on length of service.
• Birthday & work anniversary days off.
• Length of service gifts.
• In-office benefits such as beauty treatments & yoga.
• Flexible bank holidays.
• Volunteering days.
• Free flu jabs.
• Plus many more!