Account Executive - UK Mid-Market (Dormant Account Activation & Growth)

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Job Description

Why We Need This Role


Colt is expanding its focus on the UK mid-market segment and is seeking a driven and entrepreneurial Account Executive to re-engage dormant accounts and unlock new revenue opportunities. This role is ideal for a new business-oriented professional who thrives on building relationships and delivering value to mid-sized enterprises.


What You Will Do


As an Account Executive, you will be responsible for identifying, engaging, and growing revenue within a portfolio of dormant or under-engaged mid-market accounts in the UK. Your focus will be on:


Dormant Account Activation

  • Reconnect with previously active mid-market customers to understand their current needs and challenges.
  • Develop tailored engagement strategies to re-establish Colt as a trusted technology partner.
  • Identify and pursue quick-win opportunities and long-term growth potential.


New Business Development

  • Drive new revenue through upsell and cross-sell of Colt’s solutions (networking, cloud, cybersecurity, voice).
  • Build and execute strategic account plans to convert dormant accounts into active, high-value relationships.
  • Engage with key decision-makers and influencers to position Colt’s value proposition effectively.


Sales Execution & Collaboration

  • Achieve personal sales targets focused on reactivation and growth within the mid-market segment.
  • Maintain accurate pipeline and forecasting using CRM tools.
  • Collaborate with internal teams (Product, Marketing, Pre-Sales, and Delivery) to ensure customer success.
  • Apply consultative selling techniques and leverage MEDDICC or similar methodologies.


What We're Looking For


Must Haves

  • Proven experience in account management and business development.
  • Demonstrated success in re-engaging dormant accounts or winning back former customers.
  • Strong track record of new business generation through upsell, cross-sell, or net-new acquisition.
  • Excellent communication and stakeholder engagement skills, including C-level interaction.
  • Strategic thinker with a proactive, self-starter mindset.
  • Familiarity with MEDDICC or similar sales qualification frameworks.


Nice to Haves

  • Background in telecoms, IT services, or digital infrastructure.
  • Experience working with mid-market clients across multiple sectors.

Location:
City Of London
Job Type:
FullTime
Category:
Business

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