Area Sales Manager - North Cluster

New Yesterday

AREA SALES MANAGER - NORTH CLUSTER Is selling in your DNA? Have you got a knack for unearthing leads and turning them into loyal customers? Do you thrive on building and nurturing relationships?
You'd be at the sales-helm of our North region cluster of Locke properties when it's most exciting, as we combine stabilising open properties with launching new buildings across the region. Reporting to the Senior Director Sales - UK, you'll take ownership of key pre-opening planning as well as ongoing sales activity, using your local knowledge and networking prowess to develop profitable, sustainable business.
THE STAGE IS SET The stage is set for something different. We don't run conventional hotels; we build places with character and intent.

What began as a small UK aparthotel portfolio has grown into a European collection recognised for design and atmosphere - and we're now entering a new chapter. As we redefine the brand and evolve our identity, we're focused on creating spaces that feel compelling, contemporary, and truly distinctive. Locke leads with bold expression; Cove by Locke refines that same spirit into a quieter, more streamlined approach.

Guests come to rest, work, or escape. Comfort is a given - great beds, hot showers, genuine service. But we aim to create moments that feel memorable and a little unexpected, bringing back the sense of mood hospitality often lost.

This is our backdrop. We're on an exciting journey step on stage and play your part.
THE WORK IN YOUR HANDS Developing and executing a local sales plan for each of the properties within the North cluster
Owning a high-activity sales pipeline, including consistent outbound prospecting (cold calls, emails, face-to-face meetings) to meet KPIs
Driving a structured volume of weekly sales activity, including minimum call, meeting and proposal targets
Managing key clients, conducting reviews to identify opportunities and executing development plans to maximise revenue
Actively assisting with B2B sales, managing key local accounts and liaising with the central sales team to engage with key central accounts
Ensuring databases are kept up to date
Staying in-the-know with Locke business developments across all locations
Reporting to key stakeholders on sales activity
Networking at events, exhibitions and conferences to grow strong relationships
Hosting fam trips, property showcases, sales presentations and events
Taking part in training when needed
THE FIRE YOU CARRY Innate customer service skills
No-nonsense commercial awareness
Brain built for problem solving
Drive to hit and exceed stretching sales KPIs
Comfort working in a high-accountability, target-led sales environment
Resilience and stamina to maintain consistent outbound activity
Competitive, self-motivated and disciplined in managing activity levels
Impeccable planning and organisation
Next-level communication
Competence in Word, PowerPoint and Excel for sales presentations and reporting
YOUR PROVEN TRACK 4+ years' experience in hotel, serviced apartment, or relocation housing sales, ideally across multiple markets.
Experience managing client portfolios with annual revenues of £3m+.
Demonstrable understanding of Locke's business and brand
Proven experience succeeding in a high-KPI sales role with clear expectations around calls, meetings and pipeline
Local knowledge and contacts in the North region
Hospitality sales and account management experience in the North
WHAT WE LOOK FOR We're here to rethink what a modern lifestyle hotel can be. That takes pace, creativity, and people who enjoy working with purpose.

If you're comfortable with change, motivated by ideas, and focused on crafting meaningful guest experiences, you'll do well here. We value individuals who can hold a vision, appreciate atmosphere, and want their work to have impact.

Skills can be taught. Mindset can't. There's no single template for success here - just the right approach and willingness to grow.

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Location:
Manchester
Job Type:
FullTime

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