Area Sales Manager

New Today

Job Type: Full-time / Permanent About Us Versatile Equipment Ltd is a leading machinery dealer supplying premium equipment solutions across the UK. We proudly represent industry-leading brands including Bobcat Construction, Bobcat Agriculture, Mecalac, and Messersi, supporting customers across sectors such as construction, plant hire, groundworks, landscaping, agriculture, utilities, and related industries. The Role We are looking to recruit a driven and commercially focused Area Sales Representative to take ownership of an established and high-potential territory covering North London, Essex, and Hertfordshire. This role offers a strong mix of existing customer accounts and new business opportunities, making it ideal for a motivated sales professional who wants to make an immediate impact. You will be responsible for developing relationships, growing market share, and promoting our range of premium machinery brands across the region. Key Responsibilities
Manage and develop sales across North London, Essex, and Hertfordshire Build on an existing customer base while actively generating new business Develop strong relationships with contractors, plant hire companies, and end users Promote and sell our product range, including: Bobcat Construction Bobcat Agriculture Conduct customer visits, site meetings, and equipment demonstrations Prepare quotations and convert opportunities into sales Maintain a strong pipeline and accurately manage CRM activity Work closely with internal teams including service, parts, and support Monitor competitor activity and market trends within the territory
What We’re Looking For
Confident working in a field-based role Strong relationship builder with a commercial mindset Able to manage and grow an existing territory Professional, organised, and self-driven
Skills & Experience Required
Proven experience in field sales / area sales / territory sales Experience in one or more of the following sectors is highly desirable: Agricultural machinery Capital equipment Strong negotiation and closing ability CRM and IT proficiency What We Offer
Competitive basic salary Commission / bonus structure Company vehicle Phone and laptop Ongoing product and manufacturer training Opportunity to join a growing and ambitious dealership Long-term career progression
Why Join Versatile Equipment Ltd? This is a fantastic opportunity to take over a well-established territory representing premium brands including Bobcat, Mecalac, and Messersi, with genuine opportunity to grow sales and develop long-term customer relationships. #J-18808-Ljbffr
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Location:
Epping Forest
Job Type:
FullTime

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