Area Sales Manager – Midlands

Location: Home-based, covering the Midlands region

Salary: £50,000 - £65,000 DOE

OTE: £70,000 - £85,000

Benefits: Company Car, Lunch Allowance and more

The Opportunity

A market-leading manufacturer of precision sensing and measurement solutions is seeking an ambitious Area Sales Manager to cover the Midlands territory.

This is a strong growth role, driven by new product launches, increasing market adoption and rising customer demand across multiple industry sectors.

In this position, you will:

• Take full ownership of a defined Midlands territory
• Manage and grow established key accounts
• Develop new business across OEMs, system integrators and manufacturing end users

You’ll be supported by an experienced UK Sales Manager along with internal sales and technical specialists to ensure you have the tools, training and product expertise needed to succeed. There is clear progression available, whether towards leadership, senior sales, or technical specialist paths.

Key Responsibilities

• Develop and grow existing key accounts to maximise retention and revenue
• Identify and convert new business opportunities within target industries
• Build strong relationships with engineering, production, project and quality teams
• Conduct product demonstrations and present value-led solutions
• Manage the full sales cycle from initial enquiry through to closing
• Produce accurate pipelines, sales forecasts and activity reporting
• Attend industry events, trade shows and customer site visits as required

About You

The ideal candidate will be a driven and customer-focused sales professional with the ability to understand technical concepts and translate them into commercial value.

You should bring:

• 3–5 years’ experience in technical/field sales within:
• industrial automation,
• sensors,
• measurement,
• or instrumentation
• A technical qualification in engineering or a related discipline (NVQ Level 4+ preferred)
• Strong communication, presentation and relationship-building skills
• A consultative selling approach focused on solving customer problems
• A genuine interest in technical innovation and industrial technology
• Willingness to learn — full product training will be provided

What’s on Offer

• Competitive base salary + strong package
• Home-based flexibility with UK team support
• High-quality product training and development opportunities
• Opportunity to work with advanced sensing and measurement technologies
• A collaborative and innovative working environment