AI Engagement Lead or Manager (Marketing)

Location: London | Hybrid | Permanent

Up to £125 + B&B

Reporting to C-Suite in a Matrix structure with the central AI team, MarTech, Data, and Compliance.

THE ROLE:

• AI roadmap for marketing communications and engagement.
• Own key products: conversational assistants, content generation, and RAG search.
• Take each product from discovery to launch and scale.
• Build “governance-lite” controls: usage logging, prompt review, risk tiers, data rules.
• Align with enterprise AI policy, privacy, and regulatory requirements.
• Redesign content and campaign workflows to remove manual steps.
• Stand up an internal AI training programme and a Community of Practice.
• Track adoption and value with a simple KPI set (NPS, cycle time, cost-to-serve).
• Publish a monthly impact pack for marketing leadership.
• Run buy-partner-build analysis and keep vendor spend tight.
• Work day-to-day with MarTech, Data, Creative, and Compliance to ship MVPs fast.

THE CANDIDATE'S EXPERIENCE:

• End-to-end ownership of an AI platform or capability used by ~1,000+ users.
• Strong knowledge of LLMs, conversational design, RAG, and prompt practices.
• Proven change leadership: you have driven ≥50% adoption with training and comms.
• Governance mindset: you have designed guardrails that pass risk and legal review.
• Working grasp of MLOps/GenAIOps (CI/CD, model registry, data lineage, evaluation).
• Clear communicator: you can brief boards and coach non-technical teams.
• Comfortable in a matrix: you align marketing, data, tech, and compliance quickly.