Assistant Store Manager

New Today

At JD Sports, we don’t just lead the game — we set the pace. As Assistant Manager, you’ll play a crucial role in supporting one of the most recognisable names in global sports fashion. You’ll work alongside the Store Manager to drive results, develop talent, and elevate the customer experience, ensuring the store delivers the premium JD standard every single day. Role Overview As an Assistant Manager at JD Sports, you are a key force behind your store’s success. You support from the front — motivating your team, driving performance alongside the Store Manager, and ensuring every shift delivers strong results. You help inspire your people to excel, uphold high standards, and move the store toward ambitious sales targets and operational excellence. This role is all about confident leadership, strong commercial awareness, and the ability to elevate your team so the store achieves outstanding success together. Key Responsibilities
Support the Store Manager with daily store operations to help achieve sales targets and core KPIs. Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and maintaining JD standards throughout the day. Assist with coaching and development, offering real‑time feedback and reinforcing expectations set by the Store Manager. Maintain JD’s high presentation and operational standards, including availability, pricing accuracy, tidy displays, and a safe environment. Carry out core operational duties such as cash handling support, till checks, delivery processing, stock audits, and opening/closing routines — escalating issues appropriately.
Skills & Experience Required
Previous experience in a retail management or supervisory role, such as Assistant Store Manager or Supervisor, demonstrating readiness to support leadership. Strong leadership skills with the ability to guide, develop, and motivate staff while reinforcing store priorities. Confident interpreting KPI and sales data to support commercial decision‑making and shift focus. Excellent communication and interpersonal skills, supporting colleagues and ensuring professional customer interactions. Proven success driving sales performance and contributing to KPI achievement in a retail environment.
Desirable Attributes
Passion for retail, sport, fashion, and representing the JD brand. Professional, proactive leader with a solutions‑driven mindset. Hands‑on and committed to leading by example in all areas of the store. Resilient, adaptable, and able to remain composed under pressure. Customer‑centric with a strong focus on delivering the premium JD experience.
What We Offer We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues regardless of background, identity, or lived experience can thrive and contribute meaningfully. As a part of our successful and continually evolving company, you’ll be encouraged to embrace and uphold our strategic priorities: putting people first, at the forefront of digital innovation, staying deeply attuned to our customers, and pursuing operational excellence. We are always exploring new avenues for growth, and we welcome individuals who are passionate about making a positive impact every day. Benefits
Incremental Holiday Allowance Staff Discount on qualifying purchases across Group retail stores and online Exclusive Colleague Bike Discount scheme Discounted Gym membership Personal development opportunities to learn and develop at work Access to Apprenticeships and accredited qualifications
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Location:
Hereford
Job Type:
FullTime

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