Looking for a new opportunity in retail? Want to build your skills, support a great team and help customers feel welcome?

While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required. We're looking for an Assistant Store Manager to help lead one of our busy stores. In this role you will: Help with the day-to-day running of the store Encourage your team to give expert service Take charge when the Store Manager is away Work 40 hours per week Enjoy great benefits including staff discounts and regular development opportunities If that sounds like you, read on to find out more. About Us We believe life is better in the mountains. Whether it's carving down wide-open runs, chasing powder through the trees, or heading off for a weekend in the snow, time on the slopes strips life back to what matters — speed, skill, and the next line waiting to be ridden. But great days on the mountain start long before the first lift, they start with the right kit and the right advice. As an Assistant Store Manager you'll contribute to leading that team. You'll help to make the store a friendly place where customers can get expert advice and the right equipment for their adventures. We're proud to be part of the Cotswold Outdoor Group, alongside Cotswold Outdoor and Runners Need, combining specialist expertise, trusted brands, and a shared passion for helping more people get outside. Whether you're moving up in your career or building your leadership skills, we'll support you with training and chances to grow — so you can help create great experiences for customers and your team. What you'll be doing Working in partnership with your Store Manager, you'll support your team to give every customer a great experience. In this role you'll: Drive high performance by coaching your team through daily operations including stock management, cash handling and store safety Lead by example, motivating your team to deliver expert service and hit performance targets Help create an inclusive, welcoming environment where every customer feels valued Step up to lead the team in the Store Manager's absence Maintain a high standard of presentation, keeping the store organised, inviting, and easy to shop in What we're looking for We're looking for someone who's confident leading a team, enjoys helping others and understands how a store runs behind the scenes. You'll enjoy this role if you: Have experience as an Assistant Store Manager and know how to get the best from a team Take pride in delivering outstanding customer service and helping people find the right products Understand the key parts of store operations, from stock and safety to visual standards Value being part of a supportive team that works together to bring out the best in each other What you'll get from us We know that to lead well, you need to feel supported. As an Assistant Store Manager you'll be trusted to make an impact and we'll make sure you're rewarded for it. Here's what's on offer: Starting salary of £29,000, plus a yearly bonus of up to £2,070 40-60% discount on top outdoor brands across our stores 33 days holiday with the option to buy more Ongoing training and development, including leadership support and expert sessions from leading brands Free, confidential wellbeing support whenever you need it Extra savings on everyday spending like groceries, travel, gym memberships and more through our perks platform Everyone's welcome We welcome applications from all genders, backgrounds, and experiences. Diverse teams make us stronger, helping us learn, grow, and create a place where everyone belongs. We want to hear your voice so encourage you to write your own application and use AI tools sparingly. xehkeey We're looking for honesty, authenticity, and a real sense of who you are. Applications that feel generic or AI-generated may not stand out. This advert may close early if we receive a high number of applications, so don't wait too long to apply.