Audience Insights & Evaluation Manager

2 Days Old

This is an exciting opportunity for a creative and strategic audience analyst to join University of the Arts London’s newly formed university-wide communications function. You will design and analyse innovative audience research and help build a culture of evaluation across a wide-ranging and dynamic communications department. As a key part of this new function, the Audience Insights & Evaluation Manager will be analysing how our brand and communications are perceived and engaged with by our varied audiences. You will help plan and deliver key strategic audience research projects, working closely with colleagues from across the communications department and UAL to get to the heart of where and how we have impact. You will lead on audience focused research activities, including our insightful Brand Health Tracking research and help towards mapping out new audience personas. As part of the Brand & Strategy team, you will help ensure that our communications have clear, measurable objectives and that as a department we are audience first and evidence led. You will collaborate with colleagues within the Brand and Strategy team, analysing the impact and reach that our global brand has, as well as collaborating with people across the department to build the culture of evaluation and ensure our activities are evidence led. Your profile If you understand how to get to the heart of what a brand’s audience...
Location:
London
Salary:
£43,762 - £52,246 per annum
Category:
Management & Consultancy

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