B2B Marketing Lead: 6 month fixed-term Project
New Today
We are hiring an experienced B2B marketer to accelerate our enterprise growth engine over the 6 months between June to December 2026 (Maternity cover).
Your focus will be to:
Build a clear, scalable B2B marketing strategy
Turn existing activity into a predictable & measurable pipeline engine
Deliver high-quality customer engagement (we have 10 events planned)
Strengthen customer revenue (upsell & retention)
By the end of the 6 months, we should have a repeatable, data‑led B2B marketing machine that is clearly contributing to revenue growth in both the UK and US.
What good looks like after 6 months
By the end of the contract:
We have a clear, prioritised B2B strategy that the business believes in
Pipeline generation is more predictable & measurable
We understand which channels drive high‑quality leads
Events are a proven & repeatable growth lever
Marketing is contributing to upsell and retention
Sales and Marketing are working as one system
Leadership has clear visibility on performance and ROI
What you’ll deliver in 6 months
1. A clear, executable B2B strategy
Define target segments across top 100 UK & US financial advice firms
Sharpen ICP, personas, and messaging
Audit current activity and identify gaps across pipeline, attribution, and conversion
Align fully with Sales, Product and Customer teams on priorities
2. A pipeline engine that works
Build and execute multi‑channel campaigns
Improve lead quality, conversion rates, and attribution clarity
Establish clear channel ROI and budget allocation logic
Create tighter marketing to sales handoffs
3. High‑Impact customer & prospect events (10 events delivered)
Own strategy, execution and follow‑up of 10 high‑quality events (roundtables, breakfasts)
Ensuring events are targeted, commercially valuable & well integrated into broader campaigns
4. Stronger customer marketing (upsell & retention)
Improve how we engage and grow existing customers
Build campaigns focused on upsell and retention
Work closely with the Customer team to identify and act on opportunities
5. A data‑led marketing function
Define and implement clear KPIs and reporting
Bring clarity to attribution, funnel performance & campaign ROI
Create simple usable reporting for leadership
6. Team leadership & execution
Lead and support existing B2B marketing team members
Ensure strong delivery across outbound, inbound & Customer marketing
Raise the bar on pace and quality
About you
This is a high-impact, high‑visibility 6‑month role where your success is defined by what you build and leave behind. You’ll like fixing things that “sort of work but not really”, creating clarity from messy marketing and driving commercial outcomes quickly.
8+ years in B2B marketing in SaaS or marketplace
Experience operating at £20m‑£50m+ revenue stage
Strong track record of driving pipeline and revenue
Highly data‑driven and commercially minded
Experience targeting enterprise / senior stakeholders
Hands‑on experience delivering high‑quality events
Experience with HubSpot desirable
Comfortable being both strategic and hands‑on in a lean team
How we’ll take care of you
Investment in your Development: Alongside in‑house training, you’ll be allocated a generous yearly allowance to invest in your career development.
Investment in your Wellbeing: Your wellbeing is a top priority for us, and you’ll be able to benefit an annual wellbeing allowance. On top of this, we have arranged for Private Medical Insurance for extra peace of mind.
Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon.
The Usual Benefits:
Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge, work‑life balance is super important to us here (you’ll also have your birthday off as paid annual leave!)
Flexible working: we’ll work with you to find the balance of office‑based work and remote working
Pension: you’ll be able to save via salary sacrifice scheme, with Unbiased contributing above the minimum required amount, subject to banded earnings.
Private Medical Insurance: you can add your dependents and spouse
Life insurance
Equal Opportunity
Equal Opportunity: The best ideas are often the least expected and require new ways of thinking; that’s why our teams at Unbiased are made up of broad range of talented people. We are proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.
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- Location:
- Greater London
- Job Type:
- FullTime