Brand Manager - Mr Kipling St Albans (hybrid working)

Role Purpose

Mr Kipling is the UK's most loved cake brand-an icon of the British household. As Brand Manager, you'll be at the heart of shaping its future through emotionally resonant campaigns, impactful innovation, and commercial activation. This is a high-profile role with P&L ownership, offering the opportunity to lead growth initiatives for a £202m RSV brand with ambitious plans.

What You'll Be Doing

Own and manage flavour/variant extension innovation projects from concept to launch Lead P&L and Stage & Gate stakeholder approval processes Develop compelling retailer sell-in stories and launch plans Drive in-store and shopper marketing, including POS and digital assets Implement the annual Winning Plan and contribute to the 3-year brand strategy Collaborate cross-functionally with Sales, Category, Finance, R&D, Packaging, and Operations Present directly to buyers and influence ranging decisions Manage total Mr Kipling consumer marketing spend

What We Need From You

Minimum 3 years' experience in FMCG marketing, ideally with brand management delivery Strong strategic thinking and analytical skills Proven ability to lead cross-funct...