About this Role Are you an experienced Business Development Manager or a senior Sales Executive looking to make an impact in the Bus and Coach sector, particularly within accessible vehicles and public sector partnerships? This Business Development Manager role focuses on developing opportunities across the North of the UK, driving new business whilst managing key relationships in a highly specialised and rewarding market. Developing and executing business development strategies aligned to the Bus and Coach public sector market across the North Building and maintaining strong relationships with customers, brokers, and key stakeholders Identifying, pursuing, and converting new business opportunities, including NHS and wider public sector contracts Delivering against agreed sales targets, whilst contributing to wider business growth initiatives Presenting solutions, managing projects, and attending regular internal and external meetings About You You bring a strong commercial mindset with a deep understanding of complex sales environments, particularly within public sector and broker-driven markets. You are confident navigating compliance, funding structures, and long-term B2B relationships, with the drive to create and win opportunities. Detailed knowledge of underwriting and pricing techniques and provision Extensive experience developing and delivering business development strategies and sales campaigns Strong understanding of the UK broker market, including financial models, trading methods, and customer segmentation Proven knowledge of legal, regulatory, and compliance frameworks within the sector Demonstrable success in securing and managing B2B contracts within the public sector, including NHS exposure About Us Dawsongroup is a leading asset rental business with over 50 years in the rental market and over 90 years as a family-founded business, now backed by KKR, combining heritage with forward-thinking growth. We specialise in delivering smarter asset strategies across multiple sectors, with Bus and Coach playing a key role in supporting accessible and sustainable transport solutions. A market-leading provider of asset rental, leasing, and contract hire solutions Strong focus on long-term customer relationships and high-quality assets Committed to innovation, including zero emission and accessible vehicle solutions Supportive culture built on integrity, growth, and doing the right thing Comprehensive benefits including 2x life assurance, funded training, and wellbeing support About Your Future This is a role where you can take ownership of your success while contributing to a growing and evolving sector, with clear opportunities to shape strategy and influence outcomes. You will be supported with the tools, autonomy, and backing of a well-established business to build a long-term, rewarding career. 24 days standard leave allowance + Birthday + plus Bank Holidays + up to 10 days extra (time served and purchase scheme) Internal progression pathways both nationally and internationally Long-term incentives and career development opportunities Cycle to work schemes and seasonal benefits Access to wellbeing and mental health support programmes Dawsongroup is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.If you are ready to take the next step in your career within a business that values expertise, relationships, and long-term growth, we would love to hear from you. People are our greatest asset, join us and discover how far your potential can take you.#DG26JBRP1_UKTJ