WHO ARE WE?

CASK launched in 2011 in London, offering 360-degree solutions to both emerging and established alcohol brands.

CASK is a company of people, not a company of brands. Our reputation is everything. We have built ours slowly over the past 15 years & hopefully, we carry these values into how we represent the brands in our portfolio.

As the company has grown, CASK has developed into an established agency within the UK drinks industry.

CASK works across many different clients, weaving into the fabric of each campaign a range of knowledge from sales strategy, branding, marketing, social media, and PR.

We understand the difference between these interlinked skill sets and provide a bespoke plan for every brand. This understanding is at the core of the CASK offering.

CASK looks for creative solutions to make ordinary products extraordinary.

CASK stands to disrupt, inspire and influence. Some clients are already established and looking for new ideas; others are start-ups in the early stages of their brand definition. Big or small, the goal remains the same - to create the right strategy to hit the right audience and raise brand visibility, placing them directly in the eye-line of potential customers and forcing their competitors to take note.

Our Mission is to be the UK’s number one drinks brand-building agency…known for disrupting spirit categories and representing the bartender’s favourite brands.

All killer, no filler…..the CASK portfolio continues to be eclectic and compelling.

RESPONSIBILITIES

The role of the Business Development Manager is to cultivate and grow existing & new relationships within the On & Off-trade.

Making that happen involves duties such as: acting as a liaison between the client and departments within CASK to convey information, ensure understanding, and make certain everything gets done in an accurate, timely manner.

This specific role covers On-Trade accounts in London with some reach into the Independent Retail channel.

The role is five days per week and reports to the Sales Manager.

The role’s key responsibilities are:

-       To achieve long-term growth and profitability for the business

-       Identify and seek out new business opportunities.

-       Negotiate and implement new agreements.

-       Maintain and develop reporting procedures using CRM tool (Bowimi)

-       Develop the equity of the brands CASK represents, with an emphasis on profile and desirability.

PROFILE

Core Skills

·      Minimum 1 year’s commercial experience in Wines & Spirits industry

·      Strong Negotiation and influencing skills

·      Ability to build relationships quickly, in a friendly, supportive, and trustworthy manner.

Industry Knowledge

·      WSET level 1 Spirits and Wine or bar management experience for a minimum of 3 years

Specific skills required for the role

·      Good planning and organisation skills

·      Adapt at building and maintaining strong business relationships.

·      Self-motivator with good communication skills