We are very excited to be working with Glass Half Full (GHF) again in looking for a Business Development Manager – Out of Home to drive distribution, visibility and brand execution across modern, non-traditional OOH environments.

GHF is one of the UK’s most exciting independent drinks brand development agencies. Working with a standout portfolio across RTDs, spirits, beer, soft drinks, wine and non-alcoholic, GHF partners with some of the most innovative challenger brands in the market, supporting them from early incubation through to national scale.

Why this role?

• Work with a diverse, market-leading portfolio of premium challenger drinks brands
• A hands-on, field-based role with real ownership and autonomy
• Exposure to the most on-trend Out of Home channels, where consumers discover new drinks
• Be part of a business that values pace, execution, relationships and insight
• Strong opportunities for career development as the business and portfolio grow

The Role

As Business Development Manager, you’ll be responsible for executing GHF’s OOH commercial plan across a defined territory, focused on non-traditional drinking environments where chilled RTDs, cans and modern formats thrive.

Your customers will include cafés and specialty coffee shops, hybrid deli-dining concepts, premium convenience and indie retail with fridge space, food halls, coworking spaces, boutique gyms and lifestyle-led venues.

This is a pure execution and new business role. You’ll build a high-quality pipeline, win new listings, manage and grow relationships, and ensure brands show up brilliantly in outlet through strong visibility and activation.

Acting as a brand ambassador, you’ll deliver distribution growth while working closely with GHF’s brand and commercial teams to ensure listings are well supported, commercially sustainable and aligned with brand guidelines.

About You

We are looking for Self-motivated candidates, organised and hungry to win new business with experience in sales, account management or business development within drinks or FMCG.

If you are commercially confident with excellent relationship-building skills and love the drinks industry particularly RTDs, chilled formats, craft beer, premium softs or mixers this could be the perfect opportunity for your next career move.

The Business

Glass Half Full is more than a brand development agency — it’s a curator of modern drinks experiences. Known for its quality, execution and deep channel understanding, GHF invests heavily in its people and long-term careers, creating an environment where ambition, curiosity and delivery are genuinely rewarded.

Entrepreneurial, fast-moving and privately owned, GHF has built its reputation by spotting trends early and placing brands into the right channels, with the right operators, at the right time. With strong momentum behind its Out of Home portfolio, the business is now investing further in this critical growth channel.

If you would like to find out more about this role please get in touch with Jake Merrick-Wren - jake@marvelfmcg.co.uk

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