Business Director, Implementation Planning London, United Kingdom About WPP Media WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. Role Summary and Impact As an Implementation Planning Business Director you lead integrated media excellence and strategic planning across multiple client accounts. You drive media transformation, develop the Implementation Planning offering, and integrate all media strategies (brand to performance) across digital, traditional, audio, VOD, and AV. You foster innovation, manage commercial aspects, and develop talent while engaging confidently with senior stakeholders. Reporting Structure Reports to Head of Implementation Planning. Key Responsibilities

Line manage a team of Account Directors, providing coaching, feedback and development in integrated media, data analytics and media testing. Lead the evolution of Implementation Planning, identify growth opportunities and drive media transformation projects. Elevate the profile of Implementation Planning through training, presentations and showcasing successful initiatives; advise senior leadership on emerging trends. Continuously review and improve planning, optimisation and budget processes within WPP Open (including OASIS), ensuring clear inputs, outputs and handovers with comms planners, strategists and activation teams. Oversee soft P&L, drive revenue growth, manage team allocations and develop commercial plans to support new business pitches. Build strong relationships with senior clients, partners and internal departments to align implementation and overarching media strategies. Partner with client teams, comms planners and strategists to lead integrated media conversations and drive projects with a focus on rigorous media testing and innovation roadmaps. Craft learning agendas for media testing, define KPIs and establish robust reporting infrastructure leveraging WPP Open Intelligence.

Skills and Experience

Proven planning and buying experience across diverse media channels with deep understanding of full‑funnel brand/performance media. Mastery of integrated media strategies across digital, traditional, audio, VOD and AV, demonstrating channel connection and interaction. Expertise in designing, implementing and analysing media testing frameworks using WPP Open Intelligence. Passion for emerging channels and technologies and their business outcome potential. Excellent communication skills, confidently presenting complex strategies to senior stakeholders. Highly numerate with strong analytical skills to interrogate data (e.g., TGI/YouGov, Google Analytics, ad servers, social analytics, data visualization tools). Utilise WPP Open Intelligence for actionable insights and testing. Proven experience leading, coaching and developing teams with a focus on data‑driven insights and media testing. Experience driving organic growth and supporting new business pitches with entrepreneurial mindset and P&L management in multi‑channel media. Passion for learning, curiosity and a proactive, problem‑solving approach to media excellence through the WPP Open operating model.

Values & Culture

Be extraordinary by leading collectively to inspire transformational creativity. Create an open environment by balancing people and client experiences and cultivating trust. Lead optimistically by championing growth and development to mobilise the enterprise.

Benefits Competitive medical, group retirement plans, vision and dental insurance, significant paid time off, partner discounts and employee mental health awareness days. Opportunities to develop networks and skills across global WPP Media & WPP. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Please note this is a UK based role and requires individuals to have the right to work in this location. For more information on how we process the information you provide, please read our Privacy Notice. #J-18808-Ljbffr