Business Marketing Manager
New Today
Our Client are a leading communications brand with an outstanding reputation for customer service and value commitment. An opportunity has now arisen within their team for an experienced Business Marketing Manager.
As Business Marketing Manager you will work closely with the product, sales and professional services teams to develop the marketing plan and deliver integrated marketing campaigns raising the company's reputation in the business segment across the Channel Islands and Isle of Man.
Main duties will include:
* Deliver brand awareness / lead generating marketing campaigns by engaging with teams within the organisation to gain their buy-in to campaign plans and proposals, through to creative concept development, successful execution and post campaign analysis
* Planning, budgeting, contract negotiation for media management
* External website content development and management via CMS system
* Drive continuous optimisation of the always on product digital strategy
* Deliver lead generating outbound digital campaigns
* Collateral - planning, development and production of a range of collateral to support Corporate Account Directors e.g. brochures, factsheets, price lists, sales presentations etc.
* Deliver engaging digital content for the external website and social media channels as well as joined-up lead generating outbound digital campaigns
* Execution and guardianship of the company's brand strategy
* Use PR channels to educate external parties on the business brand and company expertise
* Develop and coordinate a series of educational events for customers, liaising with suppliers and other industry partners to seek out engaging content
* Create and manage hospitality events for the corporate team that lead to more engaged customers and prospects
* Coordinate attendance at off-island trade shows and conferences to showcase the brand and product range to a global audience
* Be the main point of contact for partner distributor channels
* Ensure requests for collateral are accommodated and brand guidelines adhered to by partners
* Ensure all market development funds are utilised and managed alongside the budget
* Be the main point of contact for suppliers in terms developing co-marketing plans, coordinating and executing campaigns, management and spend of marketing development funds
The ideal candidate for the role of Business Marketing Manager will be:
* Educated at least to CIM/Degree level
* Have a minimum five years' marcomms experience
* Proven track record in key disciplines including campaign planning, event execution, and digital strategy and planning
* Experience of managing above the line agencies
* Experience managing third parties/suppliers in an outsourcing environment
Highly Desirable
* Marcomms experience in corporate / B2B marketing
* CRM management in a B2B sector
* Experience of the telecoms / IT sector
* Event management experience and partner management experience
* Dedicated, enthusiastic, team player comfortable in a virtual team environment
* Exemplary attention to detail
* Ability to multitask and manage multiple projects consecutively
* Effectively able to communicate plans, activities and results to key business stakeholders
* Ability to adapt to ad hoc business requirements and prioritise accordingly
- Location:
- Douglas, Isle Of Man
- Salary:
- £46,000 - £53,000 /annum Excellent benefits package
- Job Type:
- FullTime
- Category:
- Marketing
